EXPLORE MORE THAN NETFLIX THIS SUMMER
Summer holidays are great, but they can become a bit.... BORING. Getting some work experience would break the monotony, and is really valued in sixth form and university applications.
BUT interesting and fun work experience is really tricky to find if you're 18 and under, right?
So here's an easy way to do it this summer!
Learn how to create a brand, in this week-long, online summer school.
Why bother?
Because brands are everywhere! They can account for up to 70% of a business' value.
Every business, whether it's your hot new start-up or an established company, needs at least one.
Immerse yourself in what it takes to build a strong brand - by learning all the best practice, then applying what you've learnt each day.
You'll also learn more about careers in branding and marketing, and maybe get your parents off your back in the process. ("I'M WORKING, ACTUALLY!")
All from your sofa! (Almost).
WHAT YOU GET:
A thorough introduction to the fundamental aspects of brand building.
You'll create a brand in a week: focusing on strategy, naming and design.
You'll learn best practice in all these areas, and will conduct customer research and competitor analysis to inform your work.
You'll get an understanding of the types of careers that exist in the world of branding and the skills that are needed.
There will be awards for best strategy, name and design, and all participants will receive a certificate of completion.
Here's how the week will roll...
DAY #1
We start every day at 11 AM (Because... teens). Today you'll learn all about the fundamentals of brand building. What is a brand? What does it take to build a strong one? Take a quick look at the week ahead. Then get started with your customer research...
DAY #2
We're going to cover brand identity assets and a competitor analysis today. This is the day you'll need pop to the shops to check out your brand competition.
DAY #3
We cover brand strategy and naming today. How do you come up with a good brand name? Learn what the world's best brand namers do (yup - it's an actual job). And now it's your turn to have a go...
DAY #4
Brand identity creation. You've got your research, strategy and name - so here's the final step. Part of what makes a great brand distinctive is its identity. Learn what the experts focus on and have a go at creating your core brand identity elements.
DAY #5
Have you enjoyed the past few days? Found yourself spending way more than the hour on the activities - just because they're fun? Learn today about some of the jobs and skills in branding and marketing. And be part of the awards ceremony! There are awards for best strategy, name and identity from the week, and everyone who completes the course will be sent a digital certificate.
SOUND GOOD?
If you're able to commit at least 2 hours from 11:00- 13:00, Monday July 29th to Friday August 2nd, then please grab your spot!
BUT HURRY - THERE ARE ONLY 20 PLACES!
More questions about how it runs? Scroll down to the FAQ section below.
WHO RUNS THIS COURSE?
Sarah Robb is a brand strategist who has worked on many of the world’s biggest brands.
(And a mum of two teens).
She spent a decade in the world's best branding, advertising and market research agencies in New York, London and San Francisco, and has been an independent brand strategist for another 10+ years, working directly with CEOs who want to identify or refresh what their brand is all about.
She wrote the chapter on branding in McGraw Hill’s’ 'Big Book of Marketing' and runs Brand Strategy Academy, a course that teaches people how to do brand strategy. Recently, she ran a work experience day for Year 10 students and loved it so much she created this summer school.
(See what they said about it below….)
Her first job was in Japan, teaching middle school students how to speak English.
She finds this easier.
SOME OF THE BRANDS SARAH HAS WORKED ON INCLUDE:
WHAT ARE THE REQUIREMENTS?
You're between 14 and 18. You don't need to be studying any particular GSCE or be 'good' at any any particular topic.
The world of branding includes so many different skillsets, you're likely to find at least one part that really suits yours!
You just need to be able to commit to working from 11:00 - 13:00, Monday to Friday, July 29 - August 2.
You may get really engrossed in the activities and want to do a full day each day, but these 2 hours are the minimum requirement.
More FAQs below...
Brand Strategy Summer School Is Open!
But there are only 20 spots!
"It was not just educational but extremely enjoyable. All the examples of brands were tailored to our age so we could understand the theory better and Sarah was effortlessly friendly. I felt no pressure or stress over completing the work and it was crafted in a way where it didn't feel like homework or schoolwork, it felt like something I wanted to do. Thanks so much Sarah for an amazing week!"
- Lauren Wallace
More Student Testimonials
"This course was fantastic, the activities were all so fun and informative, the sessions really bolstered my understanding, and overall it was a very enjoyable experience!"
- Alexander Millins
"Brand Strategy with Sarah is one of the best classes you'll take during your teenage years. The class taught me all the basics I need to know and Sarah made the class exhilarating and inspiring. If I had to rate it on a scale of 1-10 I would pick 12. "
- Maira Hakim
"This course has given me an incredibly helpful insight into the world of branding and I now understand in much greater depth how to build a brand. The content of the course will certainly help me in the future no matter what I end up doing and it has improved my creativity."
- Ines Escobar
"The week was excellent, I learnt loads in the short amount of time we had, the activities weren't too strenuous but were always fun and I really enjoyed completing them."
- Reuben Malet de Carteret
"I really enjoyed my week with Sarah. I learned a lot and it was really inspiring to actually see and experience the marketing world so thank you I will be telling my friends about it. "
- Darcie Jackson
"The Brand Strategy Summer School was a great experience, - a fantastic opportunity to get an introduction to Branding & Brand Strategy and to gain an understanding of skills and tools needed to do it well. This course has given me some clear insights into the world of Marketing overall and Branding in particular. Sarah's structure was easy to follow, she supplied the information and tools we need to complete our assignments and it was really fun to get some hands-on experience. We were an international group, which was great to see and to chat to peers in other countries. I am proud to put the Summer Brand Strategy Summer School on my CV for future employers to see."
- Stella Anderson
Parent Testimonials
"Thank you for putting together such a wonderful course. Alexander has thoroughly enjoyed it and definitely learned some fab things about branding ... might set him to work branding a new idea of mine ;-)"
- Claire Millins
"Thanks Sarah. The kids showed me their ideas last night - amazing, they seem to have really embraced the course and gained from it!"
- Carolyn Malet de Carteret
"My Year 10 daughter and her friend were lucky enough to have a first class experience with Sarah. They were immersed in the world of branding where they designed their own brand, researching their customer base and analysing their competitors. It was fun and interactive and they learnt a huge amount under Sarah’s expert guidance. Thank you Sarah for providing such an engaging and informative experience!"
- Sue Fountain
GRAB YOUR SPOT NOW!
20 live spots only!