Come on, admit it.  

You know you’ve done it. 

At least once. 

Who hasn’t used the Apple brand as an example? 

In a presentation. In a workshop.  On a vision board.  As an example of a brand your client wants theirs to be like. 

And why not? Apple is the world's most valuable brand, with a bra...

As I sit in the UK on the first day of lockdown, I know that many of you, while feeling unsettled, may also be looking at this as an opportunity to step back and reassess aspects of your brand and businesses. 

One thing you may be considering is whether or not to redesign your logo and website. 

P...