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Hi, I'm Sarahdot

Bringing a no-nonsense
approach to brand strategy

Hi, I'm Sarahdot

Bringing a no-nonsense
approach to brand strategy

YOU MIGHT HAVE COME ACROSS ME IN:

You're not an imposter.
You just need clarity.
dot

If you've ever felt like a fraud talking to clients about brand strategy...
I get it. I’ve been there.

For over a decade I worked at the world's top brand consultancies and ad agencies - Landor, JWT, Grey, Kantar. I had prestigious clients and impressive titles like ‘Senior Director of Brand Strategy’. 

But here's what I didn't have: clarity.

I felt plagued with doubt every time I walked into a meeting armed with jargon-filled frameworks that confused clients more than they helped them. I remember standing in front of the Novartis Oncology team, pushing a "visual brand driver" at people with medical backgrounds who just wanted clear answers to important questions.

The frameworks I'd learned weren't giving anyone clarity - least of all me.

You're not an imposter.
You just need clarity.
dot

If you've ever felt like a fraud talking to clients about brand strategy... I get it. I’ve been there.

For over a decade I worked at the world's top brand consultancies and ad agencies - Landor, JWT, Grey, Kantar. I had prestigious clients and impressive titles like ‘Senior Director of Brand Strategy’. 

But here's what I didn't have: clarity.

I felt plagued with doubt every time I walked into a meeting armed with jargon-filled frameworks that confused clients more than they helped them. I remember standing in front of the Novartis Oncology team, pushing a "visual brand driver" at people with medical backgrounds who just wanted clear answers to important questions.

The frameworks I'd learned weren't giving anyone clarity - least of all me.

So I did something about it.

I left the agency world and spent six months studying 181 of the world's most valuable brands.
I wasn't looking for another framework. I was looking for the truth underneath all the jargon.  

And I found it

Turns out, strong brands don't need brand pyramids, brand onions, or conviction springboards. They need clear answers to clear questions. That's it.

This revelation changed everything. I built a simple, jargon-free approach to brand strategy that actually works - whether you're working with a Fortune 100 company or a family business. I've used it successfully for over a decade with clients like HPE, Corinthia, Oracle, Claridge’s and EY alongside startups and small businesses.

So I did something about it.

I left the agency world and spent six months studying 181 of the world's most valuable brands.
I wasn't looking for another framework. I was looking for the truth underneath all the jargon.

And I found it

Turns out, strong brands don't need brand pyramids, brand onions, or conviction springboards. They need clear answers to clear questions. That's it.

This revelation changed everything. I built a simple, jargon-free approach to brand strategy that actually works - whether you're working with a Fortune 100 company or a family business. I've used it successfully for over a decade with clients like HPE, Corinthia, Oracle, Claridge’s and EY alongside startups and small businesses.

Now my mission is simple:  

I’m here to equip people with brand strategy clarity and confidence

I teach designers, brand strategists and marketers how to do brand strategy without the confusion, complexity, and imposter syndrome. Because when you have a clear framework and process, you can finally step into the role of confident strategist instead of feeling like you're faking it.

Now my mission is simple:  

I’m here to equip people with brand strategy clarity and confidence

I teach designers, brand strategists and marketers how to do brand strategy without the confusion, complexity, and imposter syndrome. Because when you have a clear framework and process, you can finally step into the role of confident strategist instead of feeling like you're faking it.

Here's what I believe:

 

  • Brand strategy should be simple. If your client can't understand it, it's not good strategy.

  • Jargon is a barrier, not a signal of expertise. The best strategists make complex things simple.

  • Process beats frameworks. It’s not enough to know what you have to deliver. To do great brand strategy work you need to know how to do it - with a clear, repeatable process.

  • Confidence comes from clarity. When you are clear on what to do, and how and why, imposter syndrome disappears.

     

Here's what I believe:
dot

  • Brand strategy should be simple. If your client can't understand it, it's not good strategy.

  • Jargon is a barrier, not a signal of expertise. The best strategists make complex things simple.

  • Process beats frameworks. It’s not enough to know what you have to deliver. To do great brand strategy work you need to know how to do it - with a clear, repeatable process.

  • Confidence comes from clarity. When you are clear on what to do, and how and why, imposter syndrome disappears.

What people say after learning my method

“My real hurdle was clarity and confidence on how to explain it or present it to clients… Your course changed that.”

Angelica Carreno

Brand Designer and Strategist

“A clear, no-nonsense approach… it’s given me a way to bring structure, clarity and confidence into my work.”

Vardeep Edwards

Creative Brand Partner

“I have taken 5 other brand strategy courses and this is the first time I feel like I actually get it! You have such a great way of simplifying these concepts.”

Nasheela Khan

Graphic Designer, Brand Strategist

“Complete clarity! No jargon, no nonsense… I have already recommended you to others!”

Lee Davies

“No fuss, no anxiety, just simple implementation. Invaluable.”

Sarah Kloosman

“Brand strategy without the fluff… It gave me the confidence I desperately needed.”

Daniel Secor

Art Director and Brand Strategist

What people say after learning my method

Start here (if you want clarity fast)

Start here (if you
want clarity fast)

1. Watch the free mini-course
Brand Strategy in 7 Simple Steps


A simple, jargon-free framework that helps you understand what brand strategy really is and how to do it clearly and simply.

Get the 7 simple steps
2. When you’re ready, take the full program

 

Brand Strategy Academy Logo

Brand Strategy Academy is where you go deeper and get the complete end-to-end process - including the practical tools, templates and guidance to run strategy projects with confidence.

It’s designed to help you stop overthinking and doubting yourself and start delivering work that feels structured, valuable and easy to explain. It has helped over 400 people like you gain the clarity and confidence to deliver world-class brand strategies.

Explore Brand Strategy Academy

A bit more about me:

 

  • Brand strategist with 20+ years’ experience

  • WPP Fellow

  • Former Senior Director of Strategy at Landor

  • Founder of Brand Strategy Academy

  • Co-author of Amazon bestseller, Rebrand Right

  • A decade working in Japan, San Francisco and New York before returning to London

  • Mum of two teens (give me strength…)

  • Enthusiastic - rather than skilled - singer, tennis player and Japanese speaker

  • A little obsessed with making brand strategy clear and simple. (Ok, a lot obsessed).

A bit more about me:

  • Brand strategist with 20+ years’ experience

  • WPP Fellow

  • Former Senior Director of Strategy at Landor

  • Founder of Brand Strategy Academy

  • Co-author of Amazon bestseller, Rebrand Right

  • A decade working in Japan, San Francisco and New York before returning to London

  • Mum of two teens (give me strength…)

  • Enthusiastic - rather than skilled - singer, tennis player and Japanese speakerA little obsessed with making brand strategy clear and simple. (Ok, a lot obsessed).

My experience has covered close to 100 brands, including these ones.

Why my teaching style is different

My job is to help you:

  • Cut through the noise

  • Understand what matters (and what’s fluff)

  • Build a process you can repeat

  • Move clearly from research to insights to output

  • Explain strategy in plain English so people actually get it, and act on it

I don’t believe you need a PhD or 150 videos to understand brand strategy. And I don’t believe jargon and complicated frameworks help to build a brand that needs to build a business.

Why my teaching style is different

My job is to help you:

  • Cut through the noise

  • Understand what matters (and what’s fluff)

  • Build a process you can repeat

  • Move clearly from research to insights to output

  • Explain strategy in plain English so people actually get it, and act on it

I don’t believe you need a PhD or 150 videos to understand brand strategy. And I don’t believe jargon and complicated frameworks help to build a brand that needs to build a business.

How this helps you and your clients

With every project I've worked on I've got better at getting to
brand strategy solutions that the business really gets.  

How this helps you and your clients

With every project I've worked on I've got better at getting to brand strategy solutions that the business really gets.  

That engages everyone who works within the company, not just the marketing team.

That Boards use to talk to shareholders as much as Heads of Departments use to screen potential new recruits. 

Because brand strategy isn’t just for ‘marketing people’. It doesn’t just help to guide decisions on logos, colours, copywriting and imagery (although it is critical for those).

Brand strategy has been shown to increase: business growth; customer preference and loyalty; employee satisfaction and retention; AND improve business innovation and transformation. 

It's an investment that packs a punch.

Brand strategy can help build your clients’ business - and yours. 

World Economic Forum research has shown that the role of strategic advisor is one of those (few!) jobs that’s increasing in demand.

Learning how to do brand strategy well can accelerate the growth of your business, enabling you to charge more, stand out from competitors and win bigger projects. 

Where does this all start?

With clarity.

Ready to get clear and confident
doing brand strategy?

Start with my free mini-course: Brand Strategy in 7 Simple Steps.
I'll show you why there are so many confusing frameworks out
there and give you the simpler approach that actually works.
Get the Free 7-Step Framework

Taken by over 3000 designers and strategists

 

Ready to get clear and confident doing brand strategy?

Start with my free mini-course:
Brand Strategy in 7 Simple Steps.

I'll show you why there are so many confusing frameworks out there and give you the simpler approach that actually works.

Get the Free 7-Step Framework

Taken by over 3000 designers and strategists

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