Start leading brand strategy with confidence
I'm here to help you get clear on what brand strategy is, why it's valuable and how to do it well
Hi! I'm Sarah Robb
For over 20 years, I've worked as a brand strategist for global brands like Pfizer, Diageo, EY, PepsiCo, and Oracle —inside the world's biggest agencies and independently. I've been the strategist in the room, running the process, doing the analysis, writing the presentations, and delivering under pressure.
I'm not teaching theory - I've done the work.Â
But here's the truth: it took me years to beat brand strategy imposter syndrome. It only clicked when I ditched the jargon and developed a clear, repeatable process that delivered strategies clients actually bought into—and acted on.
I want to help you get there much faster than I did.
My course, Brand Strategy Academy, has helped 400+ creatives and consultants get clear and confident doing and selling brand strategy. They are winning the types of projects that grow their business—without any fluff or confusion.
My mission is simple: to help you become a confident, in-demand brand strategist—so you can expand your offer and increase your impact and fees.
Want to see how clear and simple brand strategy can be?
Start with the same 7-step process I've used on 70+ brands - grab my free mini-course.
"Sarah has been my go-to brand strategist for years. Whether at a tech start-up, or a multinational Fortune 100 company, Sarah's approach was easily understood and implemented by all. She brought clarity to our brand, helping us find the springboard for our next phase of growth."
Rachel Fairley
Global Vice President Brand Marketing, Hewlett Packard Enterprise
"Sarah has an amazing ability to explain brand strategy in a simple, easy to understand way. By simplifying the complex world of brand, I am better able to communicate with my clients about brand development and why certain steps in the process are needed."
Matthew Beck
Brand Manager
"Sarah does a wonderful job explaining the importance and advantages of developing a brand strategy. Her approach resonates with me because it strips away a bunch of the nonsense that’s often associated with brand strategy process and deliverables. With a warm smile, loads of encouragement and a lot of practical, documented advice, Sarah tears down the edifice and the artifice."
Byron Freney
Chief Strategy Officer at milk+honey
Knowing how to do brand strategy can elevate your career and earning potential.
It gets you in the door earlier and positions you as strategic advisor, not 'order taker.'
It helps you stand apart from others, increasing what you can charge for your skills.
It helps you move upstream, developing skills that AI is not yet replacing.
It puts you in the boardroom with the C-suite; because it impacts marketing, customer relationships, employee engagement and business innovation - not just design!Â
Brand strategy is not rocket science; but it can feel intimidating and inaccessible.
Lots of jargon, complicated models and conflicting terminology make it hard to know where to start.
The select few people in agencies who have a brand strategy role rarely have time to train others to do the job.
The truth is, anyone can learn how to create world-class brand strategies, with the right guide.
Equipping you with an easy, clear and practical approach to brand strategy is my mission.Â
Get started today with free access to my 7 Simple Steps formula - giving you the clarity you need on what brand strategy is, why it's important and how to do it,
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Brand strategy insight, tips and advice based on 20 years, real-world, multi-industry experience.
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Want some tips right now?
Head on over to my blog for lots of insight, tips and brand strategy stories.
