Hi, I'm Sarah. Brand strategy has been my profession and obsession for 20+ years. I'm here to help you learn exactly how to do it.
It creates more valuable and impactful relationships with clients.
It helps you stand apart from others, increasing what you can charge for your skills.
It puts you in the boardroom with the C-suite; because it impacts marketing, customer relationships, employee engagement and business innovation.
Lots of jargon, complicated models and conflicting terminology make it hard to know where to start.
The select few people in agencies who have a brand strategy role rarely have time to train others to do the job.
Equipping you with an easy, clear and practical approach to brand strategy is my mission.
Get started today with free access to my 7 Simple Steps formula - giving you the clarity you need on what brand strategy is, why it's important and how to do it,
My mission is to help you become a confident brand strategist - elevating the impact you can have on your clients and the fees you can charge - by equipping you with the clarity, tools, and knowledge you need to do this at a world-class level.
Why am I the right person to help you do this?
Well, firstly, I've been doing this a long time. 20+ years working on multiple, world-leading brands, across the A-Z of industries. In senior brand strategy roles in many of the world’s best agencies, in London, New York and San Francisco, and independently for over a decade. I’ve got broad, deep, real-world perspective.
Why should you care?
Because it brings you clarity and confidence. The reason I've been so successful is being able to simplify what others find complex, creating a real-world approach that works for all sorts of businesses. No unhelpful branding/marketing jargon. Instead, a crystal-clear, proven framework that clients understand, adopt and act on. No brand bamboozling, just business buy-in.
Secondly, I geek out on brand strategy.
For the past 9 years I have been creating and constantly updating a database of the brand strategies of the world’s most valuable brands.
Some people collect baseball caps … I collect brand strategies...
How does this help you?
Well, 20 years real-world success + this unique database = all you need to learn how to do brand strategy right.
"Sarah has been my go-to brand strategist for years. Whether at a tech start-up, or a multinational Fortune 100 company, Sarah's approach was easily understood and implemented by all. She brought clarity to our brand, helping us find the springboard for our next phase of growth."
"Sarah has an amazing ability to explain brand strategy in a simple, easy to understand way. By simplifying the complex world of brand, I am better able to communicate with my clients about brand development and why certain steps in the process are needed."
"Sarah does a wonderful job explaining the importance and advantages of developing a brand strategy. Her approach resonates with me because it strips away a bunch of the nonsense that’s often associated with brand strategy process and deliverables. With a warm smile, loads of encouragement and a lot of practical, documented advice, Sarah tears down the edifice and the artifice."
Brand strategy insight, tips and advice based on 20 years, real-world, multi-industry experience.
Head on over to my blog for lots of insight, tips and brand strategy stories.