SAY GOODBYE TO BRAND STRATEGY IMPOSTER SYNDROME

Are you sick of feeling like a bit of a fraud when it comes to brand strategy? Like you don't really know what it is or what you're doing?

It's not your fault! The overwhelm of jargon, lack of proper training and 'experts' telling you you've got it all wrong can knock anyone's confidence.

After 20 years of doing this for many of the world's best brands I got past this feeling. In this masterclass I share practical steps and tips to clear up the confusion and get you brand strategy confident.

Give me this free masterclass!

Do you feel like a bit of a fraud when it comes to brand strategy?

Like you don't really know what it is or what you're doing?

It's not your fault! The overwhelm of jargon, lack of proper training and 'experts' telling you you've got it all wrong can knock anyone's confidence.

Sign me up

In this free masterclass you'll learn:

The biggest barrier to brand strategy confidence – and the simple solution I’ve used successfully for clients across a multitude of industries.
The 3 practical things I did to get better at brand strategy that you can take insights from immediately.
The major mindset shift to adopt to motivate you to move beyond the imposter feeling.
What it really takes to get good at brand strategy – and how most people are focusing on the wrong thing.

Get the on-demand masterclass

Grab this free 38 minute masterclass on 'How to Beat Brand Strategy Imposter Syndrome' - just sign up below.

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Brand strategy is not a marketing tool, a visual identity brief, or a slide that lives in a PowerPoint deck. It’s a direction for success.

The organisations who do it right see growth across all levers of the business.
The impact you can have on your client, by adding brand strategy to your skills, is immense. And awareness of this is only growing.

But there are not many brand strategists out there. Traditionally there were only a handful of people with that title, even in the world’s biggest brand consultancies. I know - because I was one of them.

Confusion, jargon and lack of deep training on the topic make brand strategy feel inaccessible. And even the people who are practicing it can feel out of their depth.

With this masterclass I want to help you get over ANY feeling of doubt on what brand strategy is and how to do it well.

Who am I to teach you this?

I’ve been a brand strategist for over 20 years.

I started my career on the prestigious WPP Fellowship scheme. I worked at the world’s largest brand consultancy, Landor, in New York and London as a senior brand strategist, winning their global award for best brand strategy. I’ve run over 70 brand strategy projects and have worked on some of the world’s most valuable brands, like EY, Pepsi, HPE, BP, Oracle, Gatorade, Pfizer and Claridge’s. I've literally written the chapter on branding in McGraw Hill's 'The Big Book of Marketing.' and I'm the co-author of the Amazon bestseller, 'Rebrand Right - how to refresh your brand and marketing to grow your business.'

BUT for many years I felt like a fraud.

Like I was going to be ‘found out’ at some point.

It took going independent and investing in a lot of personal research and study into the world’s best brands and their strategies to help me feel more confident.

I spent the last 10+ years applying this knowledge and working with CEO’s on defining their brand strategies. It’s something I’ve always loved – but now I also do it with complete confidence and joy!

I want the same feeling for you.

Join me live and let me slash that brand strategy learning curve for you and get you to a more confident place within 38 minutes in this masterclass.