In this free masterclass you'll learn:
- The biggest barrier to brand strategy confidence – and the simple solution I’ve used successfully for clients across a multitude of industries.
- The 3 practical things I did to get better at brand strategy that you can take insights from immediately.
- The major mindset shift to adopt to motivate you to move beyond the imposter feeling.
- What it really takes to get good at brand strategy – and how most people are focusing on the wrong thing.
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Grab this free 38 minute masterclass on 'How to Beat Brand Strategy Imposter Syndrome' - just sign up below.
Brand strategy is not a marketing tool, a visual identity brief, or a slide that lives in a PowerPoint deck. It’s a driver of success.
The organisations who do it right see growth across all levers of the business.
The impact you can have on your client, by adding brand strategy to your skills, is immense. And awareness of this is only growing.
But there are not many brand strategists out there. Traditionally there were only a handful of people with that title, even in the world’s biggest brand consultancies. I know - because I was one of them.
Confusion, jargon and lack of deep training on the topic make brand strategy feel inaccessible. And even the people who are practicing it can feel out of their depth.
With this masterclass I want to help you get over ANY feeling of doubt on what brand strategy is and how to do it well.
Who am I to teach you this?
I’ve been a brand strategist for over 20 years.
I started my career on the prestigious WPP Fellowship scheme. I worked at the world’s largest brand consultancy in New York and London as a senior brand strategist, winning their global award for best brand strategy. I’ve run over 70 brand strategy projects and have worked on some of the world’s most valuable brands, like EY, Pepsi, HPE, BP, Oracle, Gatorade, Pfizer and Claridge’s.
BUT for many years I felt like a fraud.
Like I was going to be ‘found out’ at some point.
It took going independent and investing in a lot of personal research and study into the world’s best brands and their strategies to help me feel more confident.
I spent the last 10+ years applying this knowledge and working with CEO’s on defining their brand strategies. It’s something I’ve always loved – but now I also do it with complete confidence and joy!
I want the same feeling for you.
Join me live and let me slash that brand strategy learning curve for you and get you to a more confident place within an hour in this masterclass.
