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Brand Strategy in 7 Simple Steps — a free mini course that gives you a clear framework without the jargon.

If you’ve ever felt lost in strategy buzzwords or unsure what step comes next, you’re not alone.

This course strips out the fluff and shows you a simple, repeatable way to understand brand strategy. 

Inside Brand Strategy in 7 Simple Steps, you’ll:

  • Understand how to present brand strategy in a clear, logical order 
  • Learn the core terms and process without the jargon overload
  • Walk away with a framework you can actually use in real projects

These 7 steps aren’t theory.

This course is taught by Sarah Robb (aka Brand Strategy Sarah), who's been a brand strategist for over 20 years. She has worked on close to 100 brands — including EY, Gatorade, Pepsi, HPE, Viagra, Oracle and The Dorchester Collection. This course is based on the exact approach she has refined with those clients — it's practical, tried and tested.

 

Get the 7 simple steps

Brand Strategy in 7 Simple Steps — a free mini course that gives you a clear framework without the jargon.

If you’ve ever felt lost in strategy buzzwords or unsure what step comes next, you’re not alone.
This course strips out the fluff and shows you a simple, repeatable way to understand brand strategy. 

Inside Brand Strategy in 7 Simple Steps, you’ll:

  • Understand how to present brand strategy in a clear, logical order 
  • Learn the core terms and process without the jargon overload
  • Walk away with a framework you can actually use in real projects
Get the 7 Simple Steps

These 7 steps aren’t theory.

This course is taught by Sarah Robb (aka Brand Strategy Sarah), who's been a brand strategist for over 20 years. She has worked on close to 100 brands — including EY, Gatorade, Pepsi, HPE, Viagra, Oracle and The Dorchester Collection. This course is based on the exact approach she has refined with those clients —it's practical, tried and tested.

Brand strategy clarity begins here:

Four short lessons, no cost, jargon-free. 

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What people are saying 

"As a brand designer who has always valued the power of brand strategy — I've also always feared it in equal measure! Sarah reframes brand strategy in a modern way that really made the penny drop for me."
ANGELA ROCHE, DESIGNER

"Sarah explains things so clearly that it's obvious she is a true expert. Her unique but simple take on the brand strategy world and process is so refreshing in our industry."
ORLAITH DILLEEN, CREATIVE DIRECTOR 

"I have been watching your 'Brand Strategy in 7 Simple Steps' free videos.  They are really super!! The thought and work that you have put into them is amazing. They have been really helpful for many reasons, but the most important for me has been confidence."
ANAHEETA DHAWAN, BRAND STRATEGIST

"Sarah has an amazing ability to explain brand strategy in a simple, easy to understand way. By simplifying the complex world of brand, I am better able to communicate with my clients about brand development and why certain steps in the process are needed."
MATTHEW BECK, LEAD, PRODUCT MARKETING

"Sarah does a wonderful job explaining the importance and advantages of developing a brand strategy. Her approach resonates with me because it strips away a bunch of the nonsense that’s often associated with brand strategy process and deliverables."
BYRON FRENEY, BRAND STRATEGIST & WRITER

Over 3,500 creatives, strategists, and marketers have already taken this mini course to get clearer and more confident about brand strategy.

  • No jargon. Brand strategy explained in plain English.

  • No endless models. Just 7 simple steps you can follow.

  • No overwhelm. Bite-sized lessons that fit into your day.

Get the 7 Simple Steps