YOUR FOOLPROOF BRAND STRATEGY PROCESS

An 8 week, detailed project plan on what to do when, and how to time and cost it, to help you run brand strategy projects with confidence

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When you start out selling brand strategy it can feel a bit overwhelming.

What do you need to do to get to the right answers?

What order should you do it?

How can you give clients the confidence you know what you’re doing?

How can you ensure you’re realistic on the time it will take and the fees you should charge?

Relax. This is all just process.

And it’s easy to get a handle on the process you need to follow.

Just pick up this 8-week, step-by-step plan.

It tells you exactly how to run a brand strategy project, with a checklist of what needs to happen each week and how much time to allow for it.

It then gives you a foolproof way to cost your time for the project so you don’t undercharge - or overestimate.

Don’t reinvent the wheel every time you do a project.

Just use this guide to keep each one ticking away smoothly, giving you the time you need to create a great strategy, while reassuring the clients that the right things are happening at the right time.

I’ve run brand strategy projects for over 20 years and this is a tried-and-tested approach to getting it done professionally and efficiently.

Grab your guide here

Who has created this guide:

Sarah Robb is a brand strategist who has worked on many of the world’s biggest brands.

She spent a decade in the world's best branding, advertising and market research agencies in New York, London and San Francisco, and has been an independent brand strategist for another 10+ years, working directly with CEOs who want to identify or refresh what their brand is all about.

She wrote the chapter on branding in McGraw Hill’s’ 'Big Book of Marketing' and runs Brand Strategy Academy, a course that teaches people how to do brand strategy.

She's focused on bringing clarity to brand strategy to help give you the confidence to do it and sell it to your clients.