Running a brand strategy project can feel a bit overwhelming.
What do you need to do to get to the right answers?
What order should you do it?
How can you give clients the confidence you know what you’re doing?
How can you ensure you’re realistic on the time it will take and the fees you should charge?
Relax. This is all just process.
And it’s easy to get a handle on the process you need to follow.
Just pick up this 8-week, step-by-step plan.
It tells you exactly how to run a brand strategy project, with a checklist of what needs to happen each week and how much time to allow for it.
It then gives you a foolproof way to cost your time for the project so you don’t undercharge - or overestimate.
Don’t reinvent the wheel every time you do a project.
Just use this guide to keep each one ticking away smoothly, giving you the time you need to create a great strategy, while reassuring the clients that the right things are happening at the right time.
I’ve run brand strategy projects for over 20 years and this is a tried-and-tested approach to getting it done professionally and efficiently.
Grab your guide here
Who created this guide:
Sarah Robb is a brand strategist with 20+ years global experience on brands across the A-Z of industries.
She spent a decade at agencies like Landor as a senior director of strategy and has been an independent brand strategist for another 10+ years, working directly with clients who want to identify or refresh what their brand is all about.Â
She is author of the bestselling book Rebrand Right and founder of Brand Strategy Academy, a course that teaches people how to do brand strategy.
Her mission is to bring clarity to brand strategy to help give you the confidence to do it and sell it to your clients.
Some of the many brands Sarah has worked on:
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