All I want for Christmas is to spend time with my family, to be truthful.
But since, in the UK, Boris has allowed us only 5 days, I’m also thinking about the books on my Christmas wishlist.
I LOVE a new branding or business book.
(I warned you before – I truly am a Brand Strategy Geek).
If you’re the same, find my top 3 recommendations below.
1. GROW: How Ideals Power Growth and Profit At The World’s 50 Greatest Companies – Jim Stengel.
Puts stats behind the importance of brand strategy, includes big brand case studies (think Pampers, Discovery, Method) and tells you what it takes to implement a brand strategy successfully.
Here’s a few gems from this one:
“Maximum growth and high ideals are not incompatible. They’re inseparable.”
“The most powerful and profitable tools in business are ideals – ideas for improving people’s lives that speak directly to their instincts,...
Well, here's a secret for you...
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