I LOVE a new branding or business book.
(I warned you before – I truly am a Brand Strategy Geek).
If you’re the same, find my top 3 recommendations below.
1. GROW: How Ideals Power Growth and Profit At The World’s 50 Greatest Companies – Jim Stengel.
Puts stats behind the importance of brand strategy, includes big brand case studies (think Pampers, Discovery, Method) and tells you what it takes to implement a brand strategy successfully.
Here’s a few gems from this one:
“Maximum growth and high ideals are not incompatible. They’re inseparable.”
“The most powerful and profitable tools in business are ideals – ideas for improving people’s lives that speak directly to their instincts, emotions, hopes, dreams and values.”
“The one sure mistake you can make is failing to aim high. If you are not ambitious enough to want to make a positive difference in...