I was recently on a post where we all gave our recommendations on the best branding books to read. One book popped up a lot: 'Building A Story Brand', by Donald Miller.
It promises to help you ‘clarify your message so customers will listen.’
Since bringing clarity to brand strategy is a personal mission of mine, I gave it a read and found it really useful.
Read on for the three big takeouts that can help you improve your brand strategy work.
Overall, the book is a great reminder to brand strategists and marketers of the core things that can make or break strategy and messaging.
Miller’s point of view is that having a strategy, and then communicating this clearly, isn’t the cherry on the cake. It’s just as important as having a great product or service in the first place.
“The reality is we aren’t just in a race to get our products to market; we’re also in a race to...