Brand Strategy, Branding and Marketing Strategy: get clear on what they are and what often goes wrong
The world of brand and marketing is full of complex terminology.
But brand strategy, branding and marketing strategy can be explained simply.  And once you get this clear in your head you can be more confident with your brand and marketing planning and projects.Â
Read on for simple descriptions of what brand strategy, branding and marketing strategy are, and what order to address them.
Defining Brand Strategy, Branding & Marketing StrategyÂ
As Julie Andrews sang, "Let's start at the very beginning".
First, you have to understand what a brand is.Â
"Products are made in the factory, but brands are created in the mind."
Walter Landor
All brands really are, are associations in people’s minds. And the stronger and more connected these associations are, the more likely a person is to choose and buy your brand. Â
More here if you want it, but let's move on...Â
What is brand strategy?Â
Brand strategy is your decision on what you want to stand for: the associations you want to bui...
Get clear on the 7 Simple Steps ALL world-class brands take to define their brand strategy, in my FREE mini-course.
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AUTHOR
Sarah Robb
I’m here to equip you with everything you need to create world-class brand strategies for your clients; elevating your skills, and the impact you have on their business. My clear, simple, step-by-step approach, based on 20 years global, multi-industry experience, cuts through the jargon, and equips you with the tools and confidence to run brand strategy projects for any client in any industry. Sign up for my free Brand Strategy Fundamentals course above, to learn my simple 7 step framework, or dive straight in to Brand Strategy Academy to learn exactly how to do it.
