The 5 Essential Skills You Need and 4 Courses You Should Consider to Learn Brand Strategy

Nov 18, 2020

"I'm not sure I'm smart enough to do brand strategy."

Do you know how often I hear that?

TOO OFTEN.

But what’s really behind this?

Firstly - the jargon and unnecessary complexity that can make the whole area feel inaccessible.

Secondly - a case of brand strategy imposter syndrome that occurs, even among strategists with YEARS of experience, because they feel they don't really know what to do or exactly how to do it.  

Here’s two things to solve this:

  1. The 4 best brand strategy courses to give you that necessary clarity and confidence.
  2. The 5 essential skills you need. It’s not about being ‘smart’ but you do need to like doing these 5 things.

The skills you need to do brand strategy

Let's start with the skills, since if these don't feel like you - or don't feel like things you want to be good at  - you won't want to go any further.

From my 20+ years experience, and a ton of interviews with other brand strategists, there are 5 of them...

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