The 5 Essential Skills You Need and 4 Courses You Should Consider to Learn Brand Strategy
"I'm not sure I'm smart enough to do brand strategy."
Do you know how often I hear that?
TOO OFTEN.
But whatās really behind this?
Firstly - the jargon and unnecessary complexity that can make the whole area feel inaccessible.
Secondly - a case of brand strategy imposter syndrome that occurs, even among strategists with YEARS of experience, because they feel they don't really knowĀ what to do or exactly how to do it. Ā
Hereās two things to solve this:
- The 4 best brand strategy courses to give you that necessary clarity and confidence.
- The 5 essential skills you need. Itās not about being āsmartā but you do need to like doing these 5 things.
The skills you need to do brand strategy
Let's start with the skills, since if these don't feel like you - or don't feel like things you want to beĀ good atĀ - you won't want to go any further.
From my 20+ years experience, and a ton of interviews with other brand strategists, there are 5 of them you need to have:
- Curiosity
- Active L...
Get clear on the 7 Simple Steps ALL world-class brands take to define their brand strategy, in my FREE mini-course.
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AUTHOR
Sarah Robb
Iām here to equip you with everything you need to create world-class brand strategies for your clients; elevating your skills, and the impact you have on their business. My clear, simple, step-by-step approach, based on 20 years global, multi-industry experience, cuts through the jargon, and equips you with the tools and confidence to run brand strategy projects for any client in any industry. Sign up for my free Brand Strategy Fundamentals course above, to learn my simple 7 step framework, or dive straight in to Brand Strategy Academy to learn exactly how to do it.
