Most courses teach theory and frameworks. Brand Strategy Academy gives you a complete, practical process you can use with real clients - including scripted workshops, research templates, and live coaching on your actual projects. It's the difference between learning about strategy and learning to do strategy.

Not at all. Brand Strategy Academy is designed for people who are self-taught or transitioning into strategy work. We start with the fundamentals and build from there - no jargon, no assumptions.

More relevant than ever. AI can generate a generic brand strategy in seconds. What it can't do is run the stakeholder interviews that surface the real strategic tensions in a leadership team, manage the political process that leads to engagement in the strategy and agreement on a way forward, use the right judgment on what FEELS right for an organisation based on the nuances in the data and the culture of the team.  This course uses AI to speed up the process but also teaches what AI can't replace. 

Brand Strategy Academy is designed for designers, copywriters, strategists and marketers who want to confidently lead brand strategy projects. Whether you’re brand-new to strategy, or you’ve been running projects for years but have some gaps in your process, you’ll find everything you need - and nothing you don’t.

Yes. The framework works for any industry because it's based on the fundamental questions every brand must answer. I studied 181 of the world’s most valuable brands to help me get to this framework and I've used this process with Fortune 500 companies, startups, B2B, B2C, nonprofits, and personal brands. The modules include 40+ examples across diverse industries and sizes of business to prove it.

Most students complete the core modules in 4-8 weeks, setting aside 2 hours a week, while working on client projects. But you have lifetime access, so you can move at whatever pace works for you. Many students start running a brand strategy project while still working through the course, using the Live Q&A sessions with Sarah to support them, alongside all the course materials.

You'll have access to live Q&A sessions with Sarah for 21 weeks of the year, plus a community of 400+ strategists. You can bring real client challenges and get guidance on your actual work.

Absolutely. There are 3 Modules that cover this. In the Customer Insight Module I tell you exactly the right questions to ask, whether you choose to do one-on-one interviews or a survey. It's a plug and play format - just add your client's brand name and industry in the blanks and you are completely good to go.

It's the same in the Company Insight Module where I give you a stack of questions that I've found incredibly useful in the past, with separate sections for the leadership team, and tailored questions for Start-Ups. I tell you how to run the research, which week to do it in, and even how to analyse the results, with Analysis Frameworks.

Not only will you have the confidence to do research for your clients after this course, you may even enjoy it!!

It’s delivered through 7 video modules, with 18 lessons in total. These can be watched whenever suits you. I recommend doing one module a week, but you can take it at your own pace. I also go live for 21 weeks a year to take any of your questions. You can join these at any time in your learning journey.

Each module includes very detailed helpsheets, research guides, workshop guides etc. Many of the research helpsheets are fill-in-the-blanks: you just plug in your brand name so you can get moving through this quickly and easily. I want you to feel completely confident and fully equipped after going through this course.

That's no problem at all. You can ask questions at any time in the Facebook group or on the Zoom Q&As - at the moment I'm not limiting this to any time period. I want to support you while you go through the course, however fast or slow you want to move through it, AND as you start to implement it.

You have lifetime access to the course, and any future updates are yours too, for free.

There are many experienced brand strategists on this course. They gain so much from the tools, masterclasses, Q&A sessions and community. Take a look at some of the testimonials above to hear from some of them.
Brand strategy is one of those areas where we tend to learn by doing, and we're limited by client experience. There is no formal learning path so there are gaps for many people. The course fills in those gaps. It also becomes an ongoing resource to inspire you to continue to grow and improve.

Graduates consistently report greater confidence and clarity in their brand strategy work that leads to more project wins, increased fees, a more expansive and competitive offer and higher-value client projects. Take a look at some of the testimonials above.

You have lifetime access, including all future updates, bonus materials and live Q&A sessions.

Yes – once you’ve worked through the first 6 modules you will receive a completion certificate outlining your core skills. Brand Strategy Academy can then be added to your LinkedIn profile through the licences/certification.

Sarah Robb is the creator and instructor for Brand Strategy Academy. She’s worked on over 70 brand strategy projects, has been a senior director of Brand Strategy at the some of the world’s biggest brand consulting firms like Landor, and has over 20 years experience. She has done brand strategy for many of the world’s most famous B2B and B2C brands, working in London, New York and San Francisco, won global brands strategy awards and is author of the bestselling book, Rebrand Right. Her work has been featured in publications like Management Today, Design Week and Transform Magazine and she has been a guest on The Marketing Meetup, Just Branding podcast and Cambridge Marketing Podcast, among many others.

You can start the course and request a full refund within 30 days of purchase if you feel it’s not for you. Or please reach out and send me an email and let’s have a chat. I’m happy to help you decide whether it’s the right fit. No pressure at all. sarah@brandstrategysarah.com

Please reach out to me and let's have a chat! I'd love to hear from you and help you figure out whether this is right for you at this point in your career, or not.

Email me directly with any questions: sarah@brandstrategysarah.com.