"As a creative looking to be more strategic, Brand Strategy Academy ticked all the boxes. I loved that it gave me all the practical tools to do brand strategy and is really clear, cutting through all the jargon. She brings a really personal touch too, answering questions in her weekly Q&A sessions. It's been a huge confidence booster."
"I wanted to go beyond the theory and learn how to actually build a solid brand strategy and develop the skills needed to work as a Brand Strategy Consultant. The course has been the perfect way to upskill in this area. It gave me the confidence and structure to facilitate my first project at my company."
"Sarah has a straightforward, jargon-free course that boosted my confidence and gave me a road map for success. This course has been transformative for my career. I now own my own boutique firm and provide brand strategy to my clients. Incredible value."
"It's been a game changer for me. After years as a strategist I have really found my stride and am making huge progress for myself and my company. Hands down the best money I've ever spent."
"This course brings true clarity and grounding to a subject that is often clouded with fluff. I have done more learning in this course than in my career experience so far."
"A clear, no-nonsense approach to learning brand strategy, with a process that actually feels doable, both for me and for my clients. It's given me a way to bring structure, clarity and confidence into my work, and I can already see the difference it's making."
"The most amazing course. Super practical and clear course material. What differentiates this course from the others I've taken is that it goes through all the steps in detail (research part included) and that way you can build confidence in doing the right thing in your daily work."
"Sarah breaks everything down in a way that gets right to the core of 'brand,' its value, and its impact to companies. It gave me the confidence I desperately needed and helped me through my very first strategy project as I was going through the course. I highly recommend this course to anyone trying to deliver real impact for your clients."
"Completing Brand Strategy Academy has given me a new level of confidence, not just in writing brand strategy, but in defining the problem properly from the outset. The course strengthened my approach to qualitative and quantitative research, and taught me how to clearly map logical next steps with evidence, not assumptions."
"I'd taken so many brand strategy courses that I'd honestly lost count. My real hurdle was clarity and confidence of how to explain it or present it to clients. Brand Strategy Academy changed that. You strip things down to what actually matters, and explain it so incredibly clearly. Thank you for the care, effort, and intention that's so clear in every part of the course. It truly shows."
"I have taken 5 other brand strategy courses and this is the first time I feel like I actually get it. It is all so straightforward and easy to follow."
BRANDS I HAVE WORKED WITH INCLUDE:
HowĀ this has helped others level up
"As a brand designer who has always valued the power of brand strategy - I've also always feared it in equal measure! Sarah reframes brand strategy in a modern way that really made the penny drop for me. Her course is clear, smart, digestible, packed with examples and designed for people like me. I am now mid strategy project prior to my usual creative process. Sarah, I can't thank you enough!"
Angela Roche
Brand Designer
"I had found more and more of our clients asking for support during their brand strategy phase. What we lacked was the implementation of the theory which Brand Strategy Academy does so brilliantly. Not only does Sarah take the time to really explain why the process is important but she then equips you with that very process so you can take it and run with it straight away. No fuss, no anxiety, just simple implementation. It has been invaluable to me and my agency."
Sarah Kloosman
Agency Owner
"Off the back of the Brand Strategy Academy course I did, and continue to use, we just won our biggest rebranding project in our 14 year business history. Many thanks for all the great stuff you taught me and continue to do so!"
Andrew Hope
Creative Director
"As our company's founder I found the course so good that I bought it for 4 of my team. By the end of it we felt like we got 10x more from it than we put into it. We seriously got to the core of who we are in a way we'd never gotten to before. (And we've spent 10's of thousands of dollars on brand studies previously)."
Paul Lubitz
CEO
"It's the first course that has provided me with the clarity I needed. Whilst other courses have been good, this is the one that has pulled it all together!"
Gavin Hawker
Brand Strategist
"What I enjoyed most is how practical and actionable it is. Sarah uses real business cases, provides a clear framework that you can immediately apply, and shares templates and materials that are genuinely useful when working with clients. It's not just another course full of theory, you finish with tools you can use right away."
Irina Pajares
International Product Manager
"Brand Strategy Academy is the gold standard in brand strategy courses because it goes beyond the superficial buzzwords and digs into the practicalities of actually doing it."
Emily Penny
Brand Strategist
"Brand Strategy Academy is a great investment for anyone whose day job involves helping brands to get clear on what they do and who they are. It reinforced a lot of what I already knew and has filled in those gaps in knowledge (and confidence) that were making me doubt my process."
Megan Rose Douglas
Copywriter
"Coming into the course, I had 8 years of experience leading brand strategy. And still, I learned too many things to list them all here. I added a new layer of polish to my existing process, a layer I didn't realise was possible. So, thank you to Sarah for helping me grow and expanding my horizons!"
Hannah Zachry
Nonprofit Brand Strategist & Designer
"Sarah explains things so clearly that it's obvious she is a true expert. Her unique but simple take on the brand strategy world and process is so refreshing in our industry. With a calming and approachable demeanour she breaks down the biggest questions you have and documents it all to make it digestible and enjoyable."
Orlaith Dilleen
Creative Director
"Sarah doesn't just teach theory, she shares decades of experience as a brand strategist, with practical examples you won't find in any other programme. The coaching sessions alone make it worth it. They're absolutely invaluable. If, like me, you want to understand what brand strategy really is, this is the course to take."
Betina Cunado
Personal Brand Strategist
"Whether you are an experienced brand strategist or just starting out, Sarah's course is valuable for every level of expertise. I attended brand strategy courses and workshops before but found Sarah's step by step approach the most practical and most inspiring yet. I gained more clarity and focus which will help improve my approach to brand strategy projects enormously. I appreciate Sarah's dedication and generosity in taking the time to answer any questions you may have. It's been brilliant. No doubt, Sarah's course will remain an important reference guide for years to come."
Franzi Scheithauer
Brand Specialist & Designer
"Sarah's course both validated the strategic approaches I've been using and introduced new tactics and principles that I'm already applying in my practice. If you're serious about growing as a brand strategist, I couldn't recommend it more."
Zach Hill
Designer, Strategist, Educator
"This course is such a valuable resource. Sarah really delivered the course clearly with great examples of things in action. Personally, I have gained a lot of confidence from taking part. It's given me a constant resource that will always be there, it's confirmed what I already do and it's also filled a few gaps. Not to mention all the additional resources I can utilise and weave into my brand strategy projects for my clients."
Sara Cundill
Founder and Creative Director
"Sarah delivers on her promise to provide clarity and confidence with brand strategy. No jargon, no confusing frameworks, just easy-to-understand processes and insights. A course I'll keep coming back to."
Andrew Crowther
Brand Strategy and Integrated Planning
"Sarah's course is practical and actionable, and will be beneficial for even experienced brand strategists and practitioners."
Ilya Lobanov
Brand Strategist, Designer, Namer
"The simplicity of Brand Strategy Academy has really helped me understand brand strategy better. I cannot thank you more. Really has changed the game for me."
Sandeep Bakre
Brand Consultant
"Sarah's course is full of clear and practical advice when it comes to things like proposal writing, pricing, running workshops and presenting plans. It gives you both the big picture and the little details you need to feel confident about landing and managing clients. Plus, it's remarkably good value!"
Paul Lewis
Brand Strategist & Marketer
"Sarah's brand strategy course stood out for its refreshing simplicity. She deftly discarded industry jargon, honing in on the essential. What truly captured my attention was the compelling evidence and thorough research she presented to support her approach. I wasted no time signing up, and the experience didn't disappoint."
Zaynab Russell
Brand Storyteller
"The course is amazing! The most comprehensive look at what it actually means to put together a brand strategy that I've come across (and I've seen lots)."
Ange Friesen
Writer and Strategist
"Flipping brilliant. I've done a couple of brand strategy courses in the last couple of years, building on the practical work I do with clients. But I'll be honest and say I haven't found one that's really hit the mark, either not enough detail or so cerebral that there's no practical application. So thankyou, thankyou, thankyou. You share so openly and I can already see tweaks I can put in practice with my own clients."
Nic Simpson
Copywriter
"Loving your course! You make it so straightforward and logical. Perfect."
Matthew McCoy
Director Brand, Design, Experience
"I have gone through many courses and read tons of books, but I was fascinated with simple frameworks, the detailed explanation, step by step, especially the diagnosis part that rarely you find in any course. I recommend this course for anyone who needs a more organised, clear framework."
Eman Elhennawy
Brand Strategist, SME Strategic Partner
"Sarah's course is created how all training should be created. Logical, nonsense free and supportive. I think it might be the only self-motivated course I've actually ever completed, which is really saying something."
Christine Kavanagh
Brand Strategy & Identity Partner
"I really enjoyed the course. Online learning doesn't always hold attention, but this one genuinely did. It wasn't just actionable, it was engaging, and the case studies were particularly helpful in seeing the work applied in context. Thank you for being so generous in sharing your process."
Natalie Gatt
Brand Strategist & Creative Director
"Sarah's easy-to-understand course gave me the tools to use in my business day to day. Her case study examples really helped show the power of branding and she is super helpful if you have any questions. I would happily recommend to anyone with their own design or branding business, or thinking of getting into the sector."
Matt Burke
Creative Director and Owner
"Sarah has an amazing ability to explain brand strategy in a simple, easy to understand way. By simplifying the complex world of brand, I am better able to communicate with my clients about brand development and why certain steps in the process are needed."
Matthew Beck
Brand Manager
"I decided to undertake Brand Strategy Academy as a designer. Even though I had a lot of experience working on major rebrands from the creative angle, I realised I didn't have the confidence that I was tackling it in the best way possible. The course has given me real confidence and clarity in the process I'm following, plus detailed guidance for every aspect of it. I couldn't have made a better investment in my own professional future."
Ellie Nuss
Creative Director
"As someone who does not have a background in brand strategy or marketing, I appreciated Sarah's step by step process. She made it a very understandable and manageable process that I enjoyed being part of."
Mindy Adams
Product Manager
"As a practicing global brand strategist myself it might seem strange that I decided to do Sarah's course. I can report back that it was a very good decision! The templates and project plans she has put together make it even easier to structure a project and plan next steps, and her recommendations on tailoring research approaches add value and save time. Great value for money."
Ali Stegeman
Brand Strategy Director
"Sarah Robb is calm, kind and clear in her delivery of concepts that have always been fuzzy and challenging to translate to clients. All the tools and scripts provided in the course have truly made a practical difference to my studio."
Berdene Owen
Creative Director
"I really appreciated how clearly you laid out the entire brand strategy process from research to implementation. The framework and tools gave me the confidence and structure to put everything into practice with my own clients."
Jillfrances Grey
"This is a must for anyone interested in branding and building brands, for both novices and experienced branding professionals. A simple, straightforward and sensible process which gets to the heart of brand strategy without complicated terminology and other distractions!"
Anaheeta Dhawan
Brand Consultant
"Where some courses dive deep into what strategy is, I felt like I was missing some key information on how to come up with clear statements for the strategy itself and how they all fit together. This course provided exactly that. If you want a no-nonsense, to-the-point and accessible course on brand strategy, this is for you."
Henrike Dijkstra
Brand Strategist
"A brilliant, well structured, engaged and detailed course. I loved the way Sarah gives you the 'how to do' as well as the 'what to do' and has clearly lived and breathed the topic. Simply awesome, don't hesitate to sign up!"
Carla Heath
B2B Brand Strategist
Got questions? Email me at sarah@brandstrategysarah.com. Let's have a chat and figure out if this is right for you.
Foundational clarity
Understand what brand strategy is (and isnāt), how it differs from marketing and business strategy and why it's valuable. Get the Four QuestionĀ Framework, planning and proposal tools and guidance on how to sell strategy to clients.
Research thatās useful, not overwhelming
The research stage is where many people get stuck or cut corners. Three modules give you ready-to-use research templates - customer and internal interview guides, survey templates, competitor audit Custom GPTs - scaled for start-ups and small businesses as well as larger clients.Ā You will know exactly what to ask, who to talk to and how to find the insights.
Getting from insights to action
This is the stage most courses skip. Ā But raw research doesn't become strategy automatically. You will learn how to identify the building blocks of your strategy, use AI to stress test your work and arrive at a clear strategic direction clients understand and act on. With analytical tools, prompts and exclusive Custom GPTs to help.
Bringing it all together
Learn how to structure and present brand strategy so itās credible, inspiring and actionable. Ā With presentation outlines, practice case studies and over 40 real client examples covering B2B and B2C, from the worldās best brands to the most exciting start-ups. See Sarah present strategy live to clients and practice on a real client project.
Live Coaching Support
Unlike most courses, Brand Strategy Academy also includes live Q&A coaching sessions with Sarah for 21 weeks a year. You get guidance on your projects after youāve taken the course ā as well as help during it.
Ā
Community Membership
When you join you get access to a private global community of over 480 designers, strategists, copywriters and marketers. Learn alongside people doing the same work as you and use the community to broaden your network and learn from each other.
Access to the coaching and community is included in all payment plans and requires no ongoing subscription fees for continued membership. Once youāre in, youāre in!
BONUS 1: EXTRA MODULE!
Implementing The Strategy
A 12 month implementation plan and insight on what your client needs to do next once a brand strategy is in place.
What You Get:
This bonus module walks you through how to approach the 12 months after a brand strategy has been identified. It includes a sample 12 Month Brand Strategy Implementation Plan from a real client project and covers:
- The #1 mistake most companies make when rolling out a brand strategy.
- The 2 variables that influence any rollout plan.
- The 3 Workstreams that need to occur simultaneously, and the stages within them.
BONUSĀ 2:
Advanced Masterclasses & Reference Library
In addition to the core framework, youāll get access to a growing library of advanced masterclasses led by experienced brand practitioners. These sessions go deeper into specialist topics and perspectives to extend your thinking once the foundations are in place.
Topics include:
- Brand Naming with Rob Meyerson
- Brand Architecture with Nick Liddell
- Embedding Purpose and Values with Jeff Melnyk
- Which Awards to Enter and Why with Stef Brown
-
Positioning Your Creative Business with Emily Penny
- Advanced Pricing for Brand Strategists with Shannon Mattern
Masterclasses are led by carefully selected global experts and added to over time.
Youāll also receive Sarahās curated reference guide - books, people, articles, and insight sources to support your ongoing development.
Got questions? Email me at sarah@brandstrategysarah.com. Let's have a chat and figure out if this is right for you.
How is Brand Strategy Academy different from other brand strategy courses?
I've never done brand strategy before. Will this be too advanced?
Is this course still relevant with AI changing everything?
Who is Brand Strategy Academy for?
Will this work for my niche/industry?
How long will it take to complete?
What if I get stuck or have questions?
I've been put off doing brand strategy because I know you need to do research. Does Brand Strategy Academy teach me how to do this?
How is Brand Strategy Academy taught?
I've been a brand strategist for a while - is this course for someone like me?
What results can I expect?
How long do I keep access?
Will I get a certificate at the end?
Who teaches the course?
What if Iām not sure itās right for me?
You havenāt really answered my questionsā¦
I can't wait for you to join!
Iāve spent 20+ years creating brand strategies that transform businesses and Iāve charged premium fees for that work. But hereās what took me years to learn: brand strategy success doesnāt come from a proprietary framework filled with complex jargon.
Truth is - the framework you use is the least important part.
Brand strategy clarity and confidence comes from having a clear process you fully understand and can repeat with every client. It comes from talking their language and getting their engagement and buy-in to a professional process you work through together.
Thatās what Iām handing you in Brand Strategy Academy.
You donāt need 3 years of study, 150 video lessons or an ongoing subscription - you just need these 6 Modules and their tools and templates to be able to confidently add āBrand Strategistā to your bio and charge the premium fees that come with it.
Itās a great time to take this risk-free opportunity to elevate your offer and help future-proof your business.Ā
You already think strategically.
You just need a process and guidance you trust.
Founder Brand Strategy Academy, Bestselling Author, Rebrand Right
