Brand Strategy in 7 Simple Steps

Lesson 4: The 3 Ways To Win

A brand strategy is only as strong as the insight behind it. In this final lesson, I introduce the last three steps in the framework - the research process that ensures your strategy is relevant to buyers, different from competitors and authentic to the company you're working with.

Without this, even the most beautifully written strategy risks being ignored, challenged or quietly filed away.

The good news is that great research doesn't have to mean big budgets or months of work. Learn how I helped a husband-and-wife startup use a simple Google Form to unlock a brand strategy that led to 12,000 units sold in the weeks before Christmas - at a significantly higher price point than they'd planned. I also walk you through the Cadbury story: how digging into 200 years of company history helped reverse years of decline and deliver a 13% revenue increase.

By the end of this lesson you'll understand not just what research to do, but how to use it to build buy-in across an organisation - so your strategy doesn't just sit in a PowerPoint, but actually takes hold and drives change.

And you'll get a clear sense of what's waiting for you inside Brand Strategy Academy when you're ready to go deeper.