Lesson 1: The Fundamentals

If brand strategy has ever made you feel like an imposter, this lesson is for you. Sarah opens this mini course by revealing why there are so many conflicting frameworks, labels and models out there - and why none of them are as necessary as their creators would have you believe. The answer lies in understanding what brand strategy actually needs to do, and it's far simpler than the industry makes it look.

Sarah shares the research that changed the way she works - a deep dive into 181 of the world's most valuable brands that stripped brand strategy back to its essentials. What emerged were four simple questions that every brand needs to answer, questions that connect brand to business strategy in a way that anyone in an organisation can understand and act on.

By the end of this lesson you'll see why clarity beats complexity every time, and why the brands that win aren't the ones with the most sophisticated frameworks - they're the ones that have done the hard work of answering the right questions simply and well.

Just click play!

Contact me on sarah@brandstrategysarah.com if you experience any problems, or if have any comments or questions – I’d love to hear what you think.