How to name and rename product and companies
A free masterclass with author of 'Brand Naming,' Rob Meyerson
March 25th, 9AM PT/ 12:00 ET/ 17:00 GMT.
Replay available for all who sign up.
By clicking the button, you agree to receive the 'Brand Strategy Smarter' newsletter and occasional marketing emails from Brand Strategy Sarah about our products and services. Unsubscribe at any time.
How to name and rename companies and products
A free masterclass from author of Brand Naming, Rob Meyerson
MARCH 25 9:00 PT/ 12:00 ET/ 17:00 GMT
By clicking the button, you agree to receive the 'Brand Strategy Smarter' newsletter and occasional marketing emails from Brand Strategy Sarah about our products and services. Unsubscribe at any time.
What's the best way to come up with great, distinctive, ownable brand names?
In this free masterclass you'll understand:
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What makes a good name, and how can you avoid coming up with a bad one
-
When is the right and wrong time to change an existing brand name
-
How to present brand names to clients
Whether you're naming something for yourself or hoping to offering naming services to clients, this free masterclass is essential.
Part of the Brand Strategy Academy masterclass series.
What's the best way to come up with great, distinctive, ownable brand names?
In this free masterclass you'll understand:
-
What makes a good name, and how can you avoid coming up with a bad one
-
When is the right and wrong time to change an existing brand name
-
How to present brand names to clients
Whether you're naming something for yourself or hoping to offering naming services to clients, this free masterclass is essential.
Part of the Brand Strategy Academy masterclass series.
This isn't just theory
This masterclass is taught by Rob Meyerson, author of Brand Naming, co-author of 'Designing Brand Identity' and principal of brand identity and naming firm Heirloom.
Rob will share his best-practice naming approach and share exclusive content from his new book, The Naming Workbook: A Companion to Brand Naming. So roll up your sleeves, and get ready to take plenty of notes!
Get the masterclassThese 7 steps aren’t theory
This course is taught by Sarah Robb (aka Brand Strategy Sarah),
A brand strategist for over 20 years, and bestselling author of Rebrand Right, she has worked on close to 100 brands - including EY, Gatorade, Pepsi, HPE, Viagra, Oracle, and The Dorchester Collection.
This course is based on the exact approach she has refined with those clients - it's practical, tried and tested.
Get the 7 simple steps
This masterclass is taught by Rob Meyerson, author of Brand Naming, co-author of 'Designing Brand Identity' and principal of brand identity and naming firm Heirloom.
Rob will share his best-practice naming approach and share exclusive content from his new book, The Naming Workbook: A Companion to Brand Naming. So roll up your sleeves, and get ready to take plenty of notes!
Get the masterclass
Get the masterclass
March 25th, 2026. 9:00 PT/ 12:00 ET/ 17:00
By clicking the button, you agree to receive the 'Brand Strategy Smarter' newsletter and occasional marketing emails from Brand Strategy Sarah about our products and services. Unsubscribe at any time.
Get the definitive brand naming masterclass
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By clicking the button, you agree to receive the 'Brand Strategy Smarter' newsletter and occasional marketing emails from Brand Strategy Sarah about our products and services. Unsubscribe at any time.
Over 3,500 creatives, strategists, and marketers
have already taken this mini course to get clearer and more confident about brand strategy.
01
No jargon.
Brand strategy explained in plain English.
02
No endless models.
Just 7 simple steps you can follow.
03
No overwhelm.
Four 15-minute bite-sized lessons.
What has this got to do with Sarah?
This masterclass is taught by Rob Meyerson, author of Brand Naming, co-author of 'Designing Brand Identity' and principal of brand identity and naming firm Heirloom.
Rob will share his best-practice naming approach and share exclusive content from his new book, The Naming Workbook: A Companion to Brand Naming. So roll up your sleeves, and get ready to take plenty of notes!
Get the masterclass