Get brand strategy confident and elevate your impact
Hi, I'm Sarah. Brand strategy has been my profession and obsession for 20+ years. I'm here to help you learn exactly how to do it.
Knowing how to do brand strategy can elevate your career and earning potential.
It gets you in the door earlier and positions you as strategy advisor, not 'order taker.'
It helps you stand apart from others, increasing what you can charge for your skills.
It helps you move upstream, developing skills that AI is not yet replacing.
It puts you in the boardroom with the C-suite; because it impacts marketing, customer relationships, employee engagement and business innovation - not just design!Â
Brand strategy is not rocket science; but it can feel intimidating and inaccessible.
Lots of jargon, complicated models and conflicting terminology make it hard to know where to start.
The select few people in agencies who have a brand strategy role rarely have time to train others to do the job.
The truth is, anyone can learn how to create world-class brand strategies, with the right guide.
Equipping you with an easy, clear and practical approach to brand strategy is my mission.Â
Get started today with free access to my 7 Simple Steps formula - giving you the clarity you need on what brand strategy is, why it's important and how to do it,
AÂ bit about me
My mission is simple: to help you become a confident, in-demand brand strategist—so you can expand the impact you have on clients and the fees you can charge. I'll give you the clarity, tools and know-how to work at a truly world-class level.
Why trust me to guide you?Â
I’ve spent over two decades actually doing the work—developing brand strategies for real clients across the A–Z of industries. I held senior brand strategy roles in some of the world’s best agencies in London, New York and San Francisco before running my own consultancy for over a decade. I’m also the author of the bestseller Rebrand Right - how to refresh your brand and marketing to grow your business.
This isn’t theory. It’s the playbook I’ve honed in the field. And that sets me apart from many who teach brand strategy after coming from advertising or simply reading the books. I’ve been the strategist in the room, doing the analysis, writing the presentations, facing the pressure to deliver—and I’ll show you exactly how it’s done.
How does this help you?
Because it gives you clarity and confidence. My success comes from making the complex simple—cutting through the jargon that often clouds branding and marketing. Instead of buzzwords, you’ll learn a crystal-clear, proven framework that clients instantly understand, adopt and act on. No brand bamboozling. Just business buy-in.
LET'S GET STARTED
"Sarah has been my go-to brand strategist for years. Whether at a tech start-up, or a multinational Fortune 100 company, Sarah's approach was easily understood and implemented by all. She brought clarity to our brand, helping us find the springboard for our next phase of growth."
Rachel Fairley
Global Vice President Brand Marketing, Hewlett Packard Enterprise
"Sarah has an amazing ability to explain brand strategy in a simple, easy to understand way. By simplifying the complex world of brand, I am better able to communicate with my clients about brand development and why certain steps in the process are needed."
Matthew Beck
Brand Manager
"Sarah does a wonderful job explaining the importance and advantages of developing a brand strategy. Her approach resonates with me because it strips away a bunch of the nonsense that’s often associated with brand strategy process and deliverables. With a warm smile, loads of encouragement and a lot of practical, documented advice, Sarah tears down the edifice and the artifice."
Byron Freney
Chief Strategy Officer at milk+honey
Get brand strategy smarter with access to my newsletter.
Brand strategy insight, tips and advice based on 20 years, real-world, multi-industry experience.
By clicking submit, you agree to receive marketing emails from Brand Strategy Sarah about our products and services. Unsubscribe at any time.
Want some tips right now?
Head on over to my blog for lots of insight, tips and brand strategy stories.
