Does your brand stand out?
You know how you always do an amazing job analysing the competitor landscape for your clients?
Have you done the same work on your own brand strategy and messaging?
If you haven't - then this free masterclass is for you.
Based on insights from the groundbreaking Fully Saturated audit — a comprehensive analysis of 150 UK design agencies — this masterclass delivers actionable strategies to help you stand out in a commoditised sector.
Sign me upWhat's covered in this masterclass?
In this session Emily Penny and Joel Stein will guide you through their battle-tested positioning process, and reveal what separates memorable agencies from the crowd. You'll discover what works, learn which industry clichés to avoid, and how to find your focus.
You'll learn to identify opportunities for differentiation, craft compelling value propositions, and develop messaging that resonates with your ideal clients.
This is for design agency owners, freelance designers, brand strategists, and leaders of B2B service businesses looking to command premium fees in competitive markets.
It will help you rethink how your design agency or consultancy positions itself in the market.
Help your brand stand out
Grab this on-demand masterclass that covers a comprehensive analysis of 150 UK design agencies giving you actionable strategies to help you stand out in a commoditised sector.
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Who are Emily and Joel?
Emily Penny is a brand strategist and copywriter with an MA in Marketing. She has spent 25 years in branding, specialising in B2B and people-based brands. She launched her unique BrandStrand® positioning framework in 2024.
Joel Stein is a writer and creative consultant with an MA in Media & Journalism and two decades’ copywriting experience. He authored Idea Tactics — a creative thinking card deck used in organisations like LEGO and Nike — and publishes the newsletter Weirdness Wins.
These people really know their stuff! They’ve spent months researching, analysing, and refining Fully Saturated to make it as useful as possible for agencies, designers and brand strategists who can’t afford messaging that blends in. So don’t miss your chance to see them talking through it all live on 2nd July.
What has this got to do with Sarah?
As part of Brand Strategy Academy Sarah selects brilliant thinkers to add masterclasses to the course. Emily and Joel are two of those people! Everyone on Brand Strategy Academy gets permanent access to these masterclasses as part the course.
Other topics in the masterclass series include:
- Brand Architecture
- Brand Naming
- Embedding purpose and values across a business
- How to sell brand strategy
- How to enter awards and which ones are right for you
The masterclass series is just a brilliant bonus that comes with the course. Read more about it here:
Brand Strategy Academy
