Got four minutes? Learn the bedrocks of brand strategy
Got 4 minutes?
Then I’ve got 4 questions for you. Questions that every world-class brand knows their answers to.
What am I talking about?
Brand strategy, of course. Because all any business needs to do to create a brand strategy is to answer these four questions.
Brand strategy is the answer to four questions
WHY - you exist
WHO - you are
HOW - you do things, and how you look, feel and sound
WHAT - you do
Now you can call these whatever you want. You can call the answer to WHY you exist your brand purpose or your mission. You can call the ‘WHO', your values, principles, or philosophy. You can call your 'HOW' your behaviours, or mantra, or principles.
Contrary to what you might see elsewhere – what you call these things DOES NOT MATTER!
But what matters very much, is your answers to these questions, and that you answer all of them.
Why do we have to answer each of these questions?
Because the answers help to do different things for your business.
How brand str...
Get clear on the 7 Simple Steps ALL world-class brands take to define their brand strategy, in my FREE mini-course.
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AUTHOR
Sarah Robb
I’m here to equip you with everything you need to create world-class brand strategies for your clients; elevating your skills, and the impact you have on their business. My clear, simple, step-by-step approach, based on 20 years global, multi-industry experience, cuts through the jargon, and equips you with the tools and confidence to run brand strategy projects for any client in any industry. Sign up for my free Brand Strategy Fundamentals course above, to learn my simple 7 step framework, or dive straight in to Brand Strategy Academy to learn exactly how to do it.
