Using AI in Brand Strategy Research: The Client Permission Clause You Need
AI can be a brilliant support tool in brand strategy work. It can help you process interviews faster, spot themes and patterns in customer and employee research, summarise long documents, and pull insights together more efficiently.
But here’s the part many brand strategists overlook:
If you’re using AI to analyse your client’s documents or research data, you need their permission.
Not just as a vague “heads up”, but ideally written permission inside your contract, so everyone is clear on what’s happening and why.
In this article, I’ll walk you through what clients are likely to care about, what to include in your contract clause, and I’ll share two ready-to-use clause options you can adapt for your own projects.
Why permission matters (even if your intentions are good)
When you upload or paste anything into an AI tool, you’re often sharing it with a third-party provider.
Even if you’re using paid plans, even if you trust the tool, and even if you’re only using AI to “speed th...
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AUTHOR
Sarah Robb
I’m here to equip you with everything you need to create world-class brand strategies for your clients; elevating your skills, and the impact you have on their business. My clear, simple, step-by-step approach, based on 20 years global, multi-industry experience, cuts through the jargon, and equips you with the tools and confidence to run brand strategy projects for any client in any industry. Sign up for my free Brand Strategy Fundamentals course above, to learn my simple 7 step framework, or dive straight in to Brand Strategy Academy to learn exactly how to do it.
