How to Share Brand Strategy Case Studies: A Complete Guide
Great brand strategy work often lives in notebook scribbles, messy Miro boards, and a hundred half-formed Post-its. Turning that into a clean, compelling case study is an art! The goal is to make the value obvious and to give the client you're presenting to confidence that you can run a brand strategy process for them. After selling brand strategy projects for over 20 years, here are my tips.
How to share brand strategy case studies: a complete guide
1. Understand what you have permission to share
You want to promote your work, but you must protect your reputation too. Don't share anything without client approval. Read your NDA and always reach out to clients before you publish something about them on your website or in any marketing materials. Mask sensitive data, get approvals, and avoid proprietary numbers when unnecessary. Anonymized categories still sell your capability and give a new client reassurance that you will be a safe pair of hands.
How to show it:
- Slide: "Notes on...
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AUTHOR
Sarah Robb
Iā€™m here to equip you with everything you need to create world-class brand strategies for your clients; elevating your skills, and the impact you have on their business. My clear, simple, step-by-step approach, based on 20 years global, multi-industry experience, cuts through the jargon, and equips you with the tools and confidence to run brand strategy projects for any client in any industry. Sign up for my free Brand Strategy Fundamentals course above, to learn my simple 7 step framework, or dive straight in to Brand Strategy Academy to learn exactly how to do it.
