Rebranding a company: the 3 approaches and the 2 things you MUST do first
All the questions I’ve got within the last week have been about ‘rebranding’ this quarter.
Perhaps the back-to-school lure of new shiny pencil cases is making you feel your brand needs an update too?
If so, pause for a moment and read this before you get sign-off on a big ‘rebrand.’
‘Rebranding’ is a very loaded and misunderstood term – usually interpreted to be all about changing the signals of what you stand for – primarily your visual identity and verbal identity.
It’s used as the great panacea – for declining sales and low pricing, lack of customer engagement, or employee motivation.
And, let’s be honest, it’s also kind of exciting and makes people feel important.
But to avoid, “I’m spearheading the rebranding project,” turning into, “I squandered several thousand dollars…”, keep reading...
What rebranding means
Rebranding can sound confusing but it's really just like home improvement. There are 3 ways to do it:
- THE REFRESH REBRAND
Some parts of your house are becomi ...
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Sarah Robb
I’m here to equip you with everything you need to create world-class brand strategies for your clients; elevating your skills, and the impact you have on their business. My clear, simple, step-by-step approach, based on 20 years global, multi-industry experience, cuts through the jargon, and equips you with the tools and confidence to run brand strategy projects for any client in any industry. Sign up for my free Brand Strategy Fundamentals course above, to learn my simple 7 step framework, or dive straight in to Brand Strategy Academy to learn exactly how to do it.
