House of Brands or Branded House?
It's the most common question people ask about brand architecture. And also the least useful.
If you're interested in developing a more nuanced and realistic understanding of brand architecture, this free masterclass is for you.
Based on his new book, ‘The brand architecture book’- Nick Liddell will share the six hallmarks of great brand systems and how you can apply them to make organisations more efficient and effective.
Whether you're new to brand architecture or have some experience - this will take your understanding to a whole new level.
Grab your spot
The masterclass will be live on October 15th at 17:00 BST.
Everyone who signs up gets access to the replay.
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Who is Nick Liddell?
Nick is a brand strategist with over 25 years' experience. He began his career at Interbrand, where he led the brand valuation offer and subsequently spearheaded the consultancy teams at Clear M&C Saatchi, Dragon Rouge and The Clearing. He's a member of the UK Superbrands Council, as well as a regular conference speaker, contributor to marketing publications and author of three books on business and branding. Nick has worked for an alphabet of the world's most loved and respected brands, from Amex, Barclays and Coca-Cola to Prada, Virgin and Wimbledon.
What has this got to do with Sarah?
As part of Brand Strategy Academy, Sarah selects brilliant thinkers to add masterclasses to the course. Sarah had the privilege of beta reading Nick's book and knew she had to have him in the series! This book will be the future bible for anyone wanting to do brand architecture.
Other topics in the masterclass series include:
- Brand Naming
- Embedding purpose and values across a business
- How to sell brand strategy
- How to enter awards and which ones are right for you
The masterclass series is a brilliant bonus that comes with Brand Strategy Academy. The course is based on Sarah's 20+ years experience as a brand strategist and teaches you exactly how to do it - without the fluff, jargon or overwhelm. Read more about it here:
Explore Brand Strategy Academy
