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The clear and simple way to deliver brand strategy in a way that clients understand, buy into and act on. Ā Based on my 20+ years' experience and study of the world's 181 most valuable brands.

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LATEST FROM THE BLOG

When I'm not doing brand strategy projects, I'm reading and writing about brand strategy

Yup - I'm a brand strategy geek. Ā Here's some of my recent thinking.

Why Smart Brands Don’t Discount

Nov 26, 2025

How to Share Brand Strategy Case Studies: A Complete Guide

Oct 17, 2025