HowĀ do you simplify brand strategy?
Just press play and find out!
As part of theĀ masterclass series in Brand Strategy Academy, Emily Penny shares her Brandstrand framework that explains the 18 strands common to all brands, how to put value at the heart of brand strategy and how to use a trio of ideas to anchor a brand.
Access the Brandstrand manifesto here, further Brandstrand training sessions here, and the design survey she mentions here.Ā
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