MAKE BRAND STRATEGY SIMPLER

Ever wanted to know the answer to these questions?

1. How can brand strategy work better for small and medium sized business?

2. How can brand strategy be simpler?

3. How can you put value at the heart of brand strategy?

These are the questions Emily Penny posed that led her to create a whole new framework for brand strategy called BrandStrand®.

She believes businesses need to anchor their brand in just a few foundational ideas they want to be famous for. Three of them to be specific. And she's identified 18 core benefits that brands can use to do this, plus 50 sub-strands underneath them.

Want to know what these are? Join this FREE session on November 27th, hosted by Sarah as part of the Brand Strategy Academy Masterclass Series.

In this free masterclass you'll learn:

How to put value at the heart of brand strategy
The difference between brand level vs product level benefits
How to use a trio of ideas to anchor a brand
What is Brandstrand and how it helps small and medium sized businesses

Don't miss this opportunity to learn the 18 core benefits you can use a springboard for your brand strategy work, and to hear how to make brand strategy simpler for your clients.

Do you feel a bit of a fraud when it comes to brand strategy?

Like you don't really know what you're doing?

If you're wondering whether you really have what it takes to offer brand strategy to your clients - or wondering how you haven't been 'found out' after doing it for a while - I get it.

I was there too.

But it's time to knock this on the head, and learn some very practical tips that will get you get clear and confident on brand strategy.

Join us live Wednesday November 27th!

Grab this free 45 minute live masterclass introducing ways to make brand strategy simpler and bring your questions! 17:00 GMT/12:00 EST/09:00 PST. Replay available if you can't make it live - just sign up below.

Who is Emily?

Emily has an MA in marketing and has clocked up 25 years in branding including working with many well-known agencies and clients of all sizes. She has taught branding at London Metropolitan University and sat on award juries for D&AD and Design Week. She founded her brand voice studio Becolourful in 2013 and heads up a team of associates from her office in West Sussex.

She is the creator of BrandStrand®, a tool that simplifies brand strategy. It offers brand owners a set of universal building blocks for any brand strategy. This ground-breaking framework helps teams find collective clarity on their distinctive promise, fast. Hear more about her philosophy and why she says complicated is not clever.

So don't miss this opportunity to learn the 18 core benefits you can use a springboard for your brand strategy work, and to hear how to make brand strategy simpler for your clients.

GIVE ME A SPOT!

What has this got to do with Sarah?

As part of Brand Strategy Academy Sarah selects brilliant thinkers to add to a masterclass series on the course. Emily is one of those people! Everyone on Brand Strategy Academy gets permanent access to these masterclasses as part the course.

Other topics in the masterclass series include:

- Brand Architecture
- Brand Naming
- Embedding purpose and values across a business
- How to sell brand strategy
- How to enter awards and which ones are right for you

None of these are paid arrangements - all are just kind and smart people willing to share their knowledge and experience.

The masterclass series is just a brilliant bonus that comes with the course. Read more about it here: