Just press play and find out!
As part of the masterclass series on Brand Strategy Academy, Jeff Melnyk of Within People covers topics like getting buy-in, making purpose and values practical and tactical and measuring impact, using case studies from brands such as One&Only, Cartier, Corinthia and Amy’s Kitchen.
It's only accessible for a week so grab your coffee and notebook and dive in!
Here's some resources others have found helpful:
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