Get Access Here
Grab this free masterclass with Jeff Melnyk and Sarah Robb on Wednesday November 29, at 17:00 GMT/9:00 PST and find out how to embed purpose and values in an organisation. (Time-limited replay available if you can't make it in person).
You've crafted a purpose and values. What do you do next?
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Everyone knows that brand and culture are important and intertwined.
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But not many people know how to get them working together as drivers of employee and leadership engagement, action and decision-making.
- Jeff Melnyk of Within People has been helping organisations make this happen for years. Working with family-founded businesses to global luxury leaders like One&Only and Cartier, he knows what it really takes to ‘embed’ purpose and values within an organisation.
- In this session, he'll cover what process to go through, how to get leadership on board, where things go wrong, and a host of practical tips from case studies he's worked on over the years.
- If you’re a brand strategist wanting to ensure your work has true impact..
- If you’re an HR professional tasked with embedding purpose and values into your culture
- If you’re a marketer who straddles customer experience, employee experience and comms…
…you don't want to miss this!
Who's teaching this?
Jeff Melnyk is passionate about enabling business leaders to reimagine success and achieve their goals - by understanding their values and how their people drive growth.
As founder of Within People he has delivered organizational change programs for global clients including One&Only Resorts, UNESCO, British Land, Mondelēz International, Amy’s Kitchen, Cartier and Woolworths South Africa.
Within People help leaders find purpose and grow the company they love. They are growth strategists and coaches who work at the intersection of culture, brand, and strategy to embed purpose and values, and build the capacity to use culture as an asset for growth. Based in San Francisco, London, Vancouver, Hong Kong and Cape Town, Within work across all sectors and in markets around the world - from tech startups to the built environment and creative consultancies to luxury brands.
Sarah has had the pleasure of working with Jeff on a couple of projects recently and there is no one more passionate or knowledgeable on what it takes to leverage a brand strategy - and in particular the purpose/mission and values - and understand what to do next to embed them within a business.
Grab this opportunity to hear him talk about his experience and take your questions.
