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Get the 7 simple steps

How to name and rename product and companiesdot

A free masterclass with author of 'Brand Naming,' Rob Meyerson

April 1, 9:00 PT/ 12:00 ET/ 17:00 GMT.
Replay available for all who sign up.

By clicking the button, you agree to receive the 'Brand Strategy Smarter' newsletter and occasional marketing emails from Brand Strategy Sarah about our products and services. Unsubscribe at any time.

How to name and rename companies and productsdot

A free masterclass from author of Brand Naming, Rob Meyerson

APRIL 1 9:00 PT/ 12:00 ET/ 17:00 GMT

By clicking the button, you agree to receive the 'Brand Strategy Smarter' newsletter and occasional marketing emails from Brand Strategy Sarah about our products and services. Unsubscribe at any time.

What's the best way to come up with great, distinctive, ownable brand names?

In this free masterclass you'll understand:

  • What makes a good name, and how can you avoid coming up with a bad one

  • When is the right and wrong time to change an existing brand name

  • How to present brand names to clients 

Whether you're naming something for yourself or hoping to offering naming services to clients, this free masterclass is essential.
Part of the Brand Strategy Academy masterclass series.

What's the best way to come up with great, distinctive, ownable brand names?

In this free masterclass you'll understand:

  • What makes a good name, and how can you avoid coming up with a bad one

  • When is the right and wrong time to change an existing brand name

  • How to present brand names to clients 

Whether you're naming something for yourself or hoping to offering naming services to clients, this free masterclass is essential.
Part of the Brand Strategy Academy masterclass series.

This isn't just theorydot

This masterclass is taught by Rob Meyerson, author of Brand Naming, co-author of 'Designing Brand Identity' and principal of brand identity and naming firm Heirloom.

Rob will share his best-practice naming approach and share exclusive content from his new book, The Naming Workbook: A Companion to Brand Naming. So roll up your sleeves, and get ready to take plenty of notes!

Get the masterclass

These 7 steps aren’t theorydot

This course is taught by Sarah Robb (aka Brand Strategy Sarah),

A brand strategist for over 20 years, and bestselling author of Rebrand Right, she has worked on close to 100 brands - including EY, Gatorade, Pepsi, HPE, Viagra, Oracle, and The Dorchester Collection.

This course is based on the exact approach she has refined with those clients - it's practical, tried and tested.

Get the 7 simple steps


dotThis masterclass is taught by Rob Meyerson, author of Brand Naming, co-author of 'Designing Brand Identity' and principal of brand identity and naming firm Heirloom.

Rob will share his best-practice naming approach and share exclusive content from his new book, The Naming Workbook: A Companion to Brand Naming. So roll up your sleeves and get ready to take plenty of notes!

Get the masterclass

Get the masterclass 

April 1, 2026. 9:00 PT/ 12:00 ET/ 17:00

By clicking the button, you agree to receive the 'Brand Strategy Smarter' newsletter and occasional marketing emails from Brand Strategy Sarah about our products and services. Unsubscribe at any time.

Get the definitive brand naming masterclass

Grab your spot below:

By clicking the button, you agree to receive the 'Brand Strategy Smarter' newsletter and occasional marketing emails from Brand Strategy Sarah about our products and services. Unsubscribe at any time.

What has this got to do with Sarah?

As part of Brand Strategy Academy, Sarah works with expert practitioners to add masterclasses into the course.

Other topics in the masterclass series include:
- Brand Architecture 
- Embedding purpose and values across a business 
- How to sell brand strategy 

The masterclass series is a brilliant bonus that comes with Brand Strategy Academy to help participants continue their learning journey. Brand Strategy Academy is based on Sarah's 20+ years experience as a brand strategist and teaches you exactly how to do it - without the fluff, jargon or overwhelm. Read more about it here:

Brand Strategy Academy