Lesson 2: The 4 Questions

Hi there! 

This lesson dives right into the first 4 steps: the 4 questions EVERY world-class brand answers, and why.

Forget purpose, values, mission, credo, promise, positioning... this is all you need to know to write a brand strategy for ANY client.

Sprinkled with real world examples from some of the most valuable brands in the world, the murky, complicated world of brand strategy suddenly gets a lot clearer.

Dive in, and enjoy!

Contact me on [email protected] if you experience any problems, but even better if you have any comments and questions – I’d love to hear what you think.