Leaping the Brand Strategy Hurdles: Your Launchpad to Brand Strategy Confidence
This free brand strategy training with renowned brand strategist Sarah Robb is designed for designers, copywriters and creatives who want to feel confident leading strategy, not just executing it. Drawing on 20+ years of global experience and agency insights, Sarah outlines the four core hurdles that prevent even the most talented creatives from becoming confident brand strategists - and how to leap over each one.
What you will learn
- How to simplify brand strategy into four powerful questions - and leave behind the jargon jungle of pyramids, onions, and brand keys.
- How to sell brand strategy by positioning it as a business growth driver, not just a branding tool.
- How to build and run a repeatable brand strategy process — including what insights to gather, how to get stakeholder buy-in and why workshops don’t work.
- Real case studies that show the strategy in action — from Fortune 500s to Kickstarter successes.
Who is this for?
- Designers, copywriters and creative freelancers ready to step into more strategic roles.
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Brand consultants and studio owners who want a more confident, consistent strategy offer.
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Marketers and creative directors who need a clearer way to guide internal brand strategy.
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Anyone who’s tired of brand strategy impostor syndrome and wants a clear, repeatable way to run impactful projects.
Ready to step into the role of confident brand strategist?
Join over 400 others who've learnt how to get clear and confident selling and doing brand strategy in Brand Strategy Academy.
Sarah Robb is a brand strategist and founder of Brand Strategy Academy. After 20+ years working with global brands like EY, PepsiCo, Oracle and Pfizer as well as fast-growing start-ups, she now helps designers, copywriters and creative studio owners build confident, repeatable brand strategy offers.
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What you will learn
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- How to simplify brand strategy into four powerful questions - and leave behind the jargon jungle of pyramids, onions, and brand keys.
- How to sell brand strategy by positioning it as a business growth driver, not just a branding tool.
- How to build and run a repeatable brand strategy process — including what insights to gather, how to get stakeholder buy-in and why workshops don’t work.
- Real case studies that show the strategy in action — from Fortune 500s to Kickstarter successes.
Who is this for?
- Designers, copywriters and creative freelancers ready to step into more strategic roles.
-
Brand consultants and studio owners who want a more confident, consistent strategy offer.
-
Marketers and creative directors who need a clearer way to guide internal brand strategy.
-
Anyone who’s tired of brand strategy impostor syndrome and wants a clear, repeatable way to run impactful projects.
- How to simplify brand strategy into four powerful questions - and leave behind the jargon jungle of pyramids, onions, and brand keys.
- How to sell brand strategy by positioning it as a business growth driver, not just a branding tool.
- How to build and run a repeatable brand strategy process — including what insights to gather, how to get stakeholder buy-in and why workshops don’t work.
- Real case studies that show the strategy in action — from Fortune 500s to Kickstarter successes.
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