Brand strategy has been of great value to me – it’s been a lucrative career path for 20 years.  But - full disclosure - I suffered from 'Brand Strategy Imposter Syndrome' for a number of years.  Even ...

Jargon and definitions can make marketing and branding feel impossible to learn.  I'm on a mission to make things clearer!  In this blog I clear up:

What is a marketing strategy?

What’s the differen...

I was recently on a post where we all gave our recommendations on the best branding books to read. One book popped up a lot: 'Building A Story Brand', by Donald Miller.

It promises to help you ‘clari...

Type ‘Brand Archetypes’ into Google and you’ll find countless articles and explanations of the usefulness of these 12 categories in defining your ‘brand personality’. 

If you’ve never seen this tool ...

I LOVE a new branding or business book.

(I warned you before – I truly am a Brand Strategy Geek).

If you’re the same, find my top 3 recommendations below. 

Best Brand Strategy Books 

1. GROW: H...

"I'm not sure I'm smart enough to do brand strategy."

Do you know how often I hear that?

TOO OFTEN.

But what’s really behind this?

Firstly - the jargon and unnecessary complexity that can make the...

In my Brand Strategy Academy course this week, we’ve been talking about how to do competitor research, in order to ensure that your brand strategy is sufficiently differentiated.

I choose these words...

I'm in an accountability group with three amazing entrepreneurial women, who are all trying to create their websites.  When we chatted last week, they were bemoaning the fact that they'd been given "b...

Got 4 minutes?

Then I’ve got 4 questions for you.  Questions that every world-class brand knows their answers to. 

What am I talking about? 

Brand strategy, of course.   Because all any business ne...

So I've been writing away about branding for a while, but I got a couple of emails this week from people asking me to rewind a bit, and answer, 'What is brand strategy?'

So here's a 5 minute clip fro...