I was recently on a post where we all gave our recommendations on the best branding books to read. One book popped up a lot: 'Building A Story Brand', by Donald Miller.

It promises to help you ‘clari...

Type ‘Brand Archetypes’ into Google and you’ll find countless articles and explanations of the usefulness of these 12 categories in defining your ‘brand personality’. 

If you’ve never seen this tool ...

I LOVE a new branding or business book.

(I warned you before – I truly am a Brand Strategy Geek).

If you’re the same, find my top 3 recommendations below. 

Best Brand Strategy Books 

1. GROW: H...

"I'm not sure I'm smart enough to do brand strategy."

Do you know how often I hear that?

TOO OFTEN.

But what’s really behind this?

Firstly - the jargon and unnecessary complexity that can make the...

In my Brand Strategy Academy course this week, we’ve been talking about how to do competitor research, in order to ensure that your brand strategy is sufficiently differentiated.

I choose these words...

I'm in an accountability group with three amazing entrepreneurial women, who are all trying to create their websites.  When we chatted last week, they were bemoaning the fact that they'd been given "b...

Got 4 minutes?

Then I’ve got 4 questions for you.  Questions that every world-class brand knows their answers to. 

What am I talking about? 

Brand strategy, of course.   Because all any business ne...

So I've been writing away about branding for a while, but I got a couple of emails this week from people asking me to rewind a bit, and answer, 'What is brand strategy?'

So here's a 5 minute clip fro...

All the questions I’ve got within the last week have been about ‘rebranding’ this quarter.

Perhaps the back-to-school lure of new shiny pencil cases is making you feel your brand needs an update too?...

The world of brand and marketing is full of complex terminology.

But brand strategy, branding and marketing strategy can be explained simply.  And once you get this clear in your head you can be more...