Wherever you stand on the impending US election result, it’s likely that you’re emotionally invested in the outcome.
That’s partly because, when we vote for a particular person or party, we’re casting a vote for what we believe in. It can feel very personal – do they value what I value? Do they believe and stand for what I do?
And politicians know this:
“The character of the country is on the ballot. Our character is on the ballot. Look at us closely,” said Joe Biden in the last Biden-Trump head-to-head debate.
It turns out that it’s not just our politicians’ values that we’re looking at closely.
Increasingly, prospective employees and customers are scrutinising organisations to understand their values.
“Candidates are seeking workplaces where they can intertwine their beliefs with those of the company, and work together on a common vision of purpose and success.” Harvard Business...
Are you looking to do your logo, website or brand at the moment?
These are the three words you might be focusing on when you're briefing a designer to help you.
I need a logo, then I need a website. And these are the foundations of my brand.
But this is a surefire way to lead to disappointment and frustration with what you get back.
Partly, success with any brief is down to the skill of the designer, so, firstly, make sure you’re buying from someone who has a lot of references, who can show you a lot of their work, and who can show variety in their work.
You want them to be able to reflect YOU - not impose their style on you.
But the other two significant success factors in briefing a designer and managing the design process are :
We just need to rewind a bit. Everything...
If you can confidently complete the next sentence in 10 seconds, you don’t need to read this blog.
A brand is _______________________ .
Not so easy is it?
But you know you need a good brand, right?
Everyone talks about brands. But what are they actually talking about?
Hold those thoughts for a moment, while I ask you another question. Imagine I sent you a bank transfer for $50,000, and you had to use it to buy a new car. Which brand of car would you buy?
I bet answering that question was easier, right?
Now, the reason it was easier to answer that question comes back to what a brand actually is.
Brands are what people think they are.
Walter Landor, the founder of one of the world’s largest and oldest brand consulting firms (where I cut my teeth on brand strategy) expressed it this way:
“Products are made in the factory, but brands are created in the mind.”
What did he mean by...
Well, here's a secret for you...
There are '7 Simple Steps' to a world-class brand strategy. They work for ANY brand in any industry, and you can get them FOR FREE in my 4-part video mini-course.
This proven formula is based on my 20 years of global brand strategy experience and study of the 181 world's most valuable brands, and it's yours today, for free.