Wherever you stand on the impending US election result, it’s likely that you’re emotionally invested in the outcome. 

That’s partly because, when we vote for a particular person or party, we’re casting a vote for what we believe in.  It can feel very personal – do they value what I value? Do they b...

If you can confidently complete the next sentence in 10 seconds, you don’t need to read this blog. 

A brand is _______________________ .

Not so easy is it? 

But you know you need a good brand, right?

Everyone talks about brands. But what are they actually talking about?

Hold those thoughts for ...