If you can confidently complete the next sentence in 10 seconds, you don’t need to read this blog.
A brand is _______________________ .
Not so easy is it?
But you know you need a good brand, right?
Everyone talks about brands. But what are they actually talking about?
Hold those thoughts for a moment, while I ask you another question. Imagine I sent you a bank transfer for $50,000, and you had to use it to buy a new car. Which brand of car would you buy?
I bet answering that question was easier, right?
Now, the reason it was easier to answer that question comes back to what a brand actually is.
Brands are what people think they are.
Walter Landor, the founder of one of the world’s largest and oldest brand consulting firms (where I cut my teeth on brand strategy) expressed it this way:
“Products are made in the factory, but brands are created in the mind.”
What did he mean by...
Well, here's a secret for you...
There are '7 Simple Steps' to a world-class brand strategy. They work for ANY brand in any industry, and you can get them FOR FREE in my 4-part video mini-course.
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