8 Books To Help You Get Better At Brand Strategy Development
If you’ve been doing brand strategy for a while, you can feel like you’ve hit a plateau. It's hard to know how to keep growing your skills.
These book recommendations are for you.
There are a few directions you could go to deepen your brand strategy skills and the value you offer clients.
First, identify where you feel a bit stuck from this list. It will direct you to the books, described below, that will help you get better at brand strategy development.
- You work with a lot of marketers, but you know brand strategy has a bigger role in the boardroom. You want to talk confidently to the CEO about the value of brand strategy and how to embed it across the whole organisation. (See books 1 and 3).
- You’re missing case studies on how to implement a brand strategy within a business that go much deeper than brand identity. (See book 2 for big brands and book 7 for start-ups).
- You’ve got yourself into a bit of a mess with your frameworks and...
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AUTHOR
Sarah Robb
I’m here to equip you with everything you need to create world-class brand strategies for your clients; elevating your skills, and the impact you have on their business. My clear, simple, step-by-step approach, based on 20 years global, multi-industry experience, cuts through the jargon, and equips you with the tools and confidence to run brand strategy projects for any client in any industry. Sign up for my free Brand Strategy Fundamentals course above, to learn my simple 7 step framework, or dive straight in to Brand Strategy Academy to learn exactly how to do it.
