How To Get Better At Brand Strategy: Best Books, Podcasts, Newsletters
What are the best things to read and listen to to get better at brand strategy?
Here's a list of the ones I'd recommend. This list covers books, podcasts, and newsletters. If you want this as an easier-to-read pdf - just click here.
Enjoy! (And donât get overwhelmed.  There isnât a brand strategist out there who reads and follows all of this - although I do try!).Â
Books to help you get better at brand strategy
Books are the most radically condensed form of knowledge on the planet. Steven Kotler
In âThe Art of Impossibleâ, Steven Kotler makes the case for reading books over any other form of content. He highlights the time taken to research and write one vs. the time it takes you to read it. Â
Blogs â 3 minutes of reading gets you 3 days of someoneâs time and effort. Articles â 20 minutes gets you four months. Books â five hours gets you fifteen years of someone's expertise.
So I had to start with brand strategy book recommendations. After writing Rebrand R...
Strategic Brand Building: Science-Backed Guide to Brand Connectomes, Mental Availability & Distinctive Assets - In Normal Language!
What does it take to build a successful brand?
People have been taking about this decades, but now neuroscience, marketing science and behavioural economics have added another level of understanding.
But what does it all say...simply??
I have you covered.
Read on for all the latest on how to build a strategic brand.
Written for people who are not neuroscientists.
Strategic Brand Building - The Scientific Approach
Decades ago, Walter Landor, the founder of one of the worldâs largest and oldest brand consulting firms (where I cut my teeth on brand strategy) said:
âProducts are made in the factory, but brands are created in the mind.â
Neuroscience now proves this out: brands exist in our minds as a complex network of nodes that hold pieces of information. Â
Michael Platt at Wharton calls this the 'Brand Connectome'.
He calls it this to reflect the efforts to build the âHuman Connectomeâ - a âcomplete map of the neural connections in a brain.â
Brand connectomes are just a s...
8 Books To Help You Get Better At Brand Strategy Development
If youâve been doing brand strategy for a while, you can feel like youâve hit a plateau. It's hard to know how to keep growing your skills.
These book recommendations are for you.
There are a few directions you could go to deepen your brand strategy skills and the value you offer clients. Â
First, identify where you feel a bit stuck from this list. It will direct you to the books, described below, that will help you get better at brand strategy development.
- You work with a lot of marketers, but you know brand strategy has a bigger role in the boardroom. You want to talk confidently to the CEO about the value of brand strategy and how to embed it across the whole organisation. (See books 1 and 3).
- Youâre missing case studies on how to implement a brand strategy within a business that go much deeper than brand identity. (See book 2 for big brands and book 7 for start-ups).
- Youâve got yourself into a bit of a mess with your frameworks and tools. You know youâre making it overl ...
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AUTHOR
Sarah Robb
Iâm here to equip you with everything you need to create world-class brand strategies for your clients; elevating your skills, and the impact you have on their business. My clear, simple, step-by-step approach, based on 20 years global, multi-industry experience, cuts through the jargon, and equips you with the tools and confidence to run brand strategy projects for any client in any industry. Sign up for my free Brand Strategy Fundamentals course above, to learn my simple 7 step framework, or dive straight in to Brand Strategy Academy to learn exactly how to do it.
