How to get better at brand strategy: best books, podcasts, newsletters
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If you only read and listen to five things to get better at brand strategy, make them these: Kantar's Blueprint for Brand Growth, for the data behind how brand-building actually works, You Are a Fis...
Strategic Brand Building: Science-Backed Guide to Brand Connectomes, Mental Availability & Distinctive Assets - In Normal Language!
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What does it take to build a successful brand?
People have been taking about this decades, but now neuroscience, marketing science and behavioural economics have added another level of understanding....
8 Books To Help You Get Better At Brand Strategy Development
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If youā€™ve been doing brand strategy for a while, you can feel like youā€™ve hit a plateau. It's hard to know how to keep growing your skills.
These book recommendations are for you.
There are a few di...
