8 Books To Help You Get Better At Brand Strategy Development

If you’ve been doing brand strategy for a while, you can feel like you’ve hit a plateau. It's hard to know how to keep growing your skills.

These book recommendations are for you.

There are a few directions you could go to deepen your brand strategy skills and the value you offer clients.  

First, identify where you feel a bit stuck from this list. It will direct you to the books, described below, that will help you get better at brand strategy development.

  1. You work with a lot of marketers, but you know brand strategy has a bigger role in the boardroom. You want to talk confidently to the CEO about the value of brand strategy and how to embed it across the whole organisation. (See books 1 and 3).
  1. You’re missing case studies on how to implement a brand strategy within a business that go much deeper than brand identity. (See book 2 for big brands and book 7 for start-ups).
  2. You’ve got yourself into a bit of a mess with your frameworks and...

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