After 20 years working as a brand strategist, I’ve seen and heard a lot of confusion about brand strategy.  

While it’s the most desired skill CMOs are looking for this year, not many people are offe...

Jargon and definitions can make marketing and branding feel impossible to learn.  I'm on a mission to make things clearer!  In this blog I clear up:

What is a marketing strategy?

What’s the differen...