One of my brand strategy clients, The Berkeley, won The Cateys this month - what they call "The Hotel Oscars".   

The Berkeley hotel stands out in the crowded field of luxury hotels in London because...

Wherever you stand on the impending US election result, it’s likely that you’re emotionally invested in the outcome. 

That’s partly because, when we vote for a particular person or party, we’re casti...

In my Brand Strategy Academy course this week, we’ve been talking about how to do competitor research, in order to ensure that your brand strategy is sufficiently differentiated.

I choose these words...