These are my cats, Coco and Cotton. 

Just two of a multitude of distractions that can mean brand strategy projects for my clients may not get done as efficiently as I’d like.

As much as I LOVE creating brand strategies, they can be a bit of a slog.  And a recent survey of the people on my newsletter showed that the topic of being ‘brand strategy efficient’ was one people wanted some guidance on.

So here’s what I’ve learnt, the hard way, to shortcut this process for you.

How to get brand strategy projects done more efficiently

1. Read what you need to read, only when you need to 

I used to be so guilty of this one.  A transcript of an interview would come in that I needed to analyse later as part of a report; I couldn’t resist a quick skim through.

Flicking through a book or article that I wanted to pull from for a blog in a month’s time.

An email that I’d already scheduled to deal with tomorrow.

An article that I'd popped into my reading list for later, but still skim-read.

R...