Looking for a brand benchmark? These are the top performers
3 is the magic number, or so sang De La Soul. (Anyone else remember that one??)).
Douglas Adams would have you believe it’s 42.
But my magic number is 35.
35 is the number of brands that appear across all 3 global brand valuation studies (BRANDZ, Interbrand and Brand Finance). I’ve been researching the brand strategies of the brands that appear in these studies since 2013. (Yes – I’m a total brand strategy geek, and proud of it). But it’s the ones that appear across all that I do a really deep dive on every year. And this year there are 35 of them.
Strong brands build the bottom line
Now, I hear some of you scoffing. Because it’s easy to take pot shots at these valuation studies, as the inimitable Mark Ritson does here. The figures for the same brand are often widely different. Take Google – who BRANDZ value at $323,601m and Brand Finance have at $159,722m. Just a teeny $163,879m difference. A mere...
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Sarah Robb
I’m here to equip you with everything you need to create world-class brand strategies for your clients; elevating your skills, and the impact you have on their business. My clear, simple, step-by-step approach, based on 20 years global, multi-industry experience, cuts through the jargon, and equips you with the tools and confidence to run brand strategy projects for any client in any industry. Sign up for my free Brand Strategy Fundamentals course above, to learn my simple 7 step framework, or dive straight in to Brand Strategy Academy to learn exactly how to do it.
