As I sit in the UK on the first day of lockdown, IĀ knowĀ that many of you, while feelingĀ unsettled, may also be looking at this as an opportunity to step back and reassess aspects of your brand andĀ businesses.Ā
One thing you may be considering is whether or not to redesign your logo and website.Ā
Perhaps you've been considering this for a while, or perhaps you see the recent slow down in business as the perfect opportunity to refresh what your brand looks and feels like.
But I will let you into the secret of how the world's most valuable brands will be approaching this. Ā
They will not be changing what they look like, or what they say about themselves unless they want to signal that they are doing something radically different - or want to stand for something different - in their customerās lives.
Your brand identity - Ā your logo, ...