Thinking of redesigning your logo and website? Stop! Read this first
As I sit in the UK on the first day of lockdown, I know that many of you, while feeling unsettled, may also be looking at this as an opportunity to step back and reassess aspects of your brand and businesses.
One thing you may be considering is whether or not to redesign your logo and website.
Perhaps you've been considering this for a while, or perhaps you see the recent slow down in business as the perfect opportunity to refresh what your brand looks and feels like.
But I will let you into the secret of how the world's most valuable brands will be approaching this.
They will not be changing what they look like, or what they say about themselves unless they want to signal that they are doing something radically different - or want to stand for something different - in their customer’s lives.
Redesigning your logo and website is a sign to your customers that something about you has changed. Identifying this change should be your first...
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AUTHOR
Sarah Robb
Iām here to equip you with everything you need to create world-class brand strategies for your clients; elevating your skills, and the impact you have on their business. My clear, simple, step-by-step approach, based on 20 years global, multi-industry experience, cuts through the jargon, and equips you with the tools and confidence to run brand strategy projects for any client in any industry. Sign up for my free Brand Strategy Fundamentals course above, to learn my simple 7 step framework, or dive straight in to Brand Strategy Academy to learn exactly how to do it.
