Perplexed by purpose? These 4 things are all you need to know
I almost didnāt write this blog.Ā What hasnāt been said about brand purpose over the past decade?
But then I started reading that advice. And realised you might just want something clearer and simpler.
So hereās 4 takeaways that cut through a decade of musings on āpurposeā, to help you understand what it means for the brand you are building.
1. Having a purpose benefits your business in a multitude of ways, so you do need one.
Defining a clear and compelling purpose has been linked in research to:
- 3x faster business growth than competitors
- Increased customer preference and loyalty
- Greater employee satisfaction and retention AND
- Improvement of business innovation and transformation efforts. Ā
It's an investment that packs a punch.Ā
Purpose is also critical as a means of connecting all of your marketing efforts.
Purpose is the great uniter. If your marketing efforts arenāt being developed with the overall purpose of the organization in mind, youāre likely to have a whole...
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AUTHOR
Sarah Robb
Iām here to equip you with everything you need to create world-class brand strategies for your clients; elevating your skills, and the impact you have on their business. My clear, simple, step-by-step approach, based on 20 years global, multi-industry experience, cuts through the jargon, and equips you with the tools and confidence to run brand strategy projects for any client in any industry. Sign up for my free Brand Strategy Fundamentals course above, to learn my simple 7 step framework, or dive straight in to Brand Strategy Academy to learn exactly how to do it.
