Why Is Brand Strategy Valuable?
Do you ever need to convince clients of the value of brand strategy?
Are you wondering whether it's worth adding brand strategy to your skillset?
It helps to have some hard proof on why brand strategy is worth investing in.
Fortunately, there's a lot of research available now to help. What it shows is:
- Brands account for up to 50% of the value of a business - so it pays to know what yours is about.
- Strong brands generate superior shareholder returns.
- Brand strategy helps increase revenue by increasing perceived value.
The answers to the questions in a strong brand strategy have been shown to:
- Help businesses outperform competition.
- Increase sales – and make it easier and more motivating for salespeople to sell.
- Improve talent acquisition and retention.
- Attract investors and shareholders.
- Improve business transformation efforts.
- Improve customer acquisition costs.
- Enable brands to command a price premium.
Read on for all the detail…
Why...
Get clear on the 7 Simple Steps ALL world-class brands take to define their brand strategy, in my FREE mini-course.
AUTHOR
Sarah Robb
I’m here to equip you with everything you need to create world-class brand strategies for your clients; elevating your skills, and the impact you have on their business. My clear, simple, step-by-step approach, based on 20 years global, multi-industry experience, cuts through the jargon, and equips you with the tools and confidence to run brand strategy projects for any client in any industry. Sign up for my free Brand Strategy Fundamentals course above, to learn my simple 7 step framework, or dive straight in to Brand Strategy Academy to learn exactly how to do it.
