Storytelling For Brand Strategy: A Framework From Donald Millerâs, 'Building A Story Brand'
I was recently on a post where we all gave our recommendations on the best branding books to read. One book popped up a lot: 'Building A Story Brand', by Donald Miller.
It promises to help you âclarify your message so customers will listen.â
Since bringing clarity to brand strategy is a personal mission of mine, I gave it a read and found it really useful. Â
Read on for the three big takeouts that can help you improve your brand strategy work.
How stories help brand strategy
Overall, the book is a great reminder to brand strategists and marketers of the core things that can make or break strategy and messaging. Â
Millerâs point of view is that having a strategy, and then communicating this clearly, isnât the cherry on the cake. Itâs just as important as having a great product or service in the first place.
âThe reality is we arenât just in a race to get our products to market; weâre also in a race to communicate why our customers need those products in their lives. Even if w...
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Sarah Robb
Iâm here to equip you with everything you need to create world-class brand strategies for your clients; elevating your skills, and the impact you have on their business. My clear, simple, step-by-step approach, based on 20 years global, multi-industry experience, cuts through the jargon, and equips you with the tools and confidence to run brand strategy projects for any client in any industry. Sign up for my free Brand Strategy Fundamentals course above, to learn my simple 7 step framework, or dive straight in to Brand Strategy Academy to learn exactly how to do it.
