What role do trends play in brand strategy development?
A brand strategy is a bridge between the goals of a business and why anyone is going to care. Trends give you a source of insight into things that matter, or are going to increasingly matter to those people you need to influence: your potential buyers. Knowing what matters to them is important for two reasons. Firstly, it helps to ensure your brand strategy is relevant. Secondly it helps to ensure you're creating a strategy that will last for the long-term.
Read on for the two different types of trends, which one you need to pay attention to, case studies of brands that used trends to improve their brand strategy and business growth and where to find the right trend sources.
What trends are and how to use them in brand strategy
What are we talking about when we refer to trends?
Trends: A general development or change in the way something is moving or people are behaving (Cambridge Dictionary).
There are different sorts of trends. Some...
Get clear on the 7 Simple Steps ALL world-class brands take to define their brand strategy, in my FREE mini-course.
Recent Posts
AUTHOR
Sarah Robb
Iām here to equip you with everything you need to create world-class brand strategies for your clients; elevating your skills, and the impact you have on their business. My clear, simple, step-by-step approach, based on 20 years global, multi-industry experience, cuts through the jargon, and equips you with the tools and confidence to run brand strategy projects for any client in any industry. Sign up for my free Brand Strategy Fundamentals course above, to learn my simple 7 step framework, or dive straight in to Brand Strategy Academy to learn exactly how to do it.
