What are the best brand strategy examples to learn from?   

Here's a great place to start.

There's a set of ‘superbrands’ that top the charts.  

34 of them in total.

Read on to find out who they are, with examples that highlight what to focus on when creating brand strategies for your clients or...

3 is the magic number, or so sang De La Soul. (Anyone else remember that one??)).

Douglas Adams would have you believe it’s 42.

But my magic number is 35. 

35 is the number of brands that appear across all 3 global brand valuation studies (BRANDZ, Interbrand and Brand Finance).  I’ve been researc...