Create a brand like Apple's by asking these 4 simple questions

Jul 10, 2020

Come on, admit it.

You know you’ve done it.

At least once.

Who hasn’t used Apple as their brand hero at some point?

In a presentation. In a workshop.  On their vision board. As an example of a brand you want yours to be like. 

Apple may no longer have the top spot in all of the world’s most valuable brands rankings (although #1, #2, and #3 is not exactly shabby), but as a brand strategy example, it’s still the boss. Who wouldn’t want to learn from a brand with an estimated average brand value of $242,324m?

Yup – we all still want to know the magic sauce behind its success.

Lots of people write about how Apple thinks different.  And does different.
iPod, iPads, Apple Stores, Genius Bars, iTunes… we all know these ground-breaking examples. 

So, let me share with you what they do that is exactly the sameThe same as all of the other world-leading brands I’ve worked with. Something that can help you strengthen...


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