Create a brand like Apple's by asking these simple questions
Come on, admit it.
You know you’ve done it.
At least once.
Who hasn’t used the Apple brand as an example?
In a presentation. In a workshop. On a vision board. As an example of a brand your client wants theirs to be like.
And why not? Apple is the world's most valuable brand, with a brand valuation of $947.1 billion, according to BRANDZ rankings, growing 55% year-on-year and reclaiming its number 1 spot over Amazon.
But what does Apple stand for? What is their brand strategy all about?
Apple's brand strategy framework
What Apple have done, like all other leading brands, is answer some simple questions. The have crystal clear answers to:
1. WHY do we exist?
2. WHO are we and HOW do we do things?
3. HOW do we look, feel and sound?
4. WHAT do we do?
In my 20 years of brand strategy practice and research I've learnt that all of the world's strongest brands also...
Get clear on the 7 Simple Steps ALL world-class brands take to define their brand strategy, in my FREE mini-course.
AUTHOR
Sarah Robb
I’m here to equip you with everything you need to create world-class brand strategies for your clients; elevating your skills, and the impact you have on their business. My clear, simple, step-by-step approach, based on 20 years global, multi-industry experience, cuts through the jargon, and equips you with the tools and confidence to run brand strategy projects for any client in any industry. Sign up for my free Brand Strategy Fundamentals course above, to learn my simple 7 step framework, or dive straight in to Brand Strategy Academy to learn exactly how to do it.
