"We want our brand to be like Warby Parker!"

Heard this one recently???

It used to be, “We want our brand to be like Apple!” (then Patagonia, Tesla and Toms…), now Warby Parker are in the mix. 

It'...

I almost didn’t write this blog.  What hasn’t been said about brand purpose over the past decade?

But then I started reading that advice. And realised you might just want something clearer and simple...