“Begin with the end in mind.”  

One of the ‘Seven Habits of Highly Effective People’, and common sense, you might say. 

But very unhelpful if you’re trying to learn how to do brand strategy.

Becaus...

What does it take to build a successful brand?

People have been taking about this decades, but now neuroscience, marketing science and behavioural economics have added another level of understanding....

Jargon and definitions can make marketing and branding feel impossible to learn.  I'm on a mission to make things clearer!  In this blog I clear up:

What is a marketing strategy?

What’s the differen...

The world of brand and marketing is full of complex terminology.

But brand strategy, branding and marketing strategy can be explained simply.  And once you get this clear in your head you can be more...