If you’re searching for “what is strategic branding,” you’re probably at a turning point. Something in your business or your career has shifted, and you’re realising that looking good isn’t enough any...

When you write a book called Rebrand Right, you can guess which brands you get asked most about. Jaguar for the first half of 2025 and now - Cracker Barrel.  So what’s the difference? Why did Jaguar s...

“Begin with the end in mind.”  

One of the ‘Seven Habits of Highly Effective People’, and common sense, you might say. 

But very unhelpful if you’re trying to learn how to do brand strategy.

Becaus...

All the questions I’ve got within the last week have been about ‘rebranding’ this quarter.

Perhaps the back-to-school lure of new shiny pencil cases is making you feel your brand needs an update too?...