Brand Purpose Isn't Dead. It's Just a Bit Dirty. Here's How to Fix It.
Brand purpose has become one of the most divisive topics in strategy. Some people swear by it. Others think it's performative...
Measuring the impact of brand strategy is one of the most common things I get asked about. Here's a practical guide to the metrics that matter - what to track with customers, what to track inside the ...
AI can be a brilliant support tool in brand strategy work. It can help you process interviews faster, spot themes and patterns in customer and employee research, summarise long documents, and pull ins...
Great brand strategy work often lives in notebook scribbles, messy Miro boards, and a hundred half-formed Post-its. Turning that into a clean, compelling case study is an art! The goal is to make the ...
At the Brand Builders Summit two live conversations revealed powerful lessons for all brand strategists. The first was with Marty Neumeier and Andy Starr, then with Debbie Millman and David Aaker.
Here...
A brand strategy is a bridge between the goals of a business and why anyone is going to care. Trends give you a source of insight into things that matter, or are going to increasingly matter to those ...
What are the best things to read and listen to to get better at brand strategy?
Here's a list of the ones I'd recommend. This list covers books, podcasts, and newsletters. If you want this as an ea...
“Begin with the end in mind.”
One of the ‘Seven Habits of Highly Effective People’, and common sense, you might say.
But very unhelpful if you’re trying to learn how to do brand strategy.
Becaus...
What does it take to build a successful brand?
People have been taking about this decades, but now neuroscience, marketing science and behavioural economics have added another level of understanding....
What are the best brand strategy examples to learn from?
Here's a great place to start.
There's a set of ‘superbrands’ that top the charts.
34 of them in total.
Read on to find out who they a...
