Measuring the impact of brand strategy is one of the most common things I get asked about. Here's a practical guide to the metrics that matter - what to track with customers, what to track inside the organisation, and how to set realistic expectations over time.

What is brand strategy measurement? ...

AI can be a brilliant support tool in brand strategy work. It can help you process interviews faster, spot themes and patterns in customer and employee research, summarise long documents, and pull insights together more efficiently.

But here’s the part many brand strategists overlook:

If you’re us...

Great brand strategy work often lives in notebook scribbles, messy Miro boards, and a hundred half-formed Post-its. Turning that into a clean, compelling case study is an art! The goal is to make the value obvious and to give the client you're presenting to confidence that you can run a brand strate...

At the Brand Builders Summit two live conversations revealed powerful lessons for all brand strategists. The first was with Marty Neumeier and Andy Starr, then with Debbie Millman and David Aaker.
Here’s where these four thought-leaders strongly agree—and where their perspectives differ—on four cruci...

A brand strategy is a bridge between the goals of a business and why anyone is going to care. Trends give you a source of insight into things that matter, or are going to increasingly matter to those people you need to influence: your potential buyers.  Knowing what matters to them is important for ...

“Begin with the end in mind.”  

One of the ‘Seven Habits of Highly Effective People’, and common sense, you might say. 

But very unhelpful if you’re trying to learn how to do brand strategy.

Because here’s what happens.

When people try and learn how to do brand strategy they start by researching...

What does it take to build a successful brand?

People have been taking about this decades, but now neuroscience, marketing science and behavioural economics have added another level of understanding.

But what does it all say...simply??

I have you covered.

Read on for all the latest on how to bui...

What are the best brand strategy examples to learn from?   

Here's a great place to start.

There's a set of ‘superbrands’ that top the charts.  

34 of them in total.

Read on to find out who they are, with examples that highlight what to focus on when creating brand strategies for your clients or...

Do you ever need to convince clients of the value of brand strategy?

Are you wondering whether it's worth adding brand strategy to your skillset?

It helps to have some hard proof on why brand strategy is worth investing in.

Fortunately, there's a lot of research available now to help.  What it sh...